Search engine optimization (SEO) is the process of building and optimizing websites so they are search engine friendly. What this means is that there is a process that the search engines use to rank websites. We ensure that your website is following these guidelines, while doing more to promote it via other sources, such as Facebook, LinkedIn, or Twitter.
Search engine marketing (SEM) is advertising via means on the internet. This includes sponsored or paid links, in the Google AdWords search results, Yahoo’s Site Explorer, and Bing’s AdCenter. You want to achieve the proper exposure to build your websites presence when it is new or in a competitive market using search engine marketing.
Traditional advertising consists of methods such as print ads, radio ads, TV advertisements, etc. Since the internet has boomed and become popular many retailers realized that they have to market their business on the internet. This means using search engines, paid advertisements, banner ads, social networking, etc.
Typically it takes a few months to analyze the changes made to your site and make the proper adjustments. The search engines prefer older, more established websites. What does this mean to you? If you have a new website (under 2 years old) the search engines will have trouble trusting you. The search engines give preference to websites that have established themselves on the web. This means that your new website may take longer to rank for, but given time and proper optimization techniques your website will rank.
There are many ways to beat your competitors search engine rankings. You can research their links and try to get some of those link partners, find new links, write or add new content to your website, and much more. You can read more about search engine optimization techniques to build your knowledge and improve your rankings.
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writer & journalist
Search Engine Optimization 99%
Social Media Marketing 90%
Internet Marketing 97%
Online Reputation Management 92%
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