SEO Link Building Strategies
In this article on Guest Posting Tips, we will be looking to cover some important questions-
- What is a Guest Posting Strategy?
- How can a brand, individual or agency create the perfect Guest Posting strategy?
- What are some of the advantages of Guest Posting
- Challenges associated with Guest Posting
- What are some of the most effective Guest Posting Tips to succeed in Digital Marketing?
Guest Posting is one of the most highly prioritized digital marketing strategies in the world. It is the process of creating high quality content around your industry niche and posting it on some other external website.
You might want to ask me as to why should you share your precious content with someone else. Especially given the fact that high quality content, which is original, informative and SEO friendly is so scarce a commodity.
However, in order to build the performance of your website, you would need to share your content with an external website. If you have just started your website and are looking to attract traffic, it is probably better to give your content to a website, which already enjoys high flows of traffic.
Let us look at answering some of the questions, which we have raised earlier.
Guest Posting Strategy: Meaning and Definition
As I have already mentioned, Guest Posting is the process of creating content and requesting an external publisher to publish it on their website. Brands, individuals, and agencies do this in order to grow themselves in a digital ecosystem.
Google ranks White Hat Guest Posting as one of the most effective ways to improve the performance of your website. However, precaution should be taken that spammy guest posting for building low-quality backlinks is avoided at all costs. Google penalizes websites, which engage in spammy link building through manipulative guest posting activities, heavily.
Creating a great Guest Posting Strategy is dependent on a number of factors. We will try to list some factors that you need to keep in mind when pursuing a Guest Posting Strategy-
- Relevancy of your Industry niche is critical to guest posting success. For Google, relevancy is the new Page Rank.
- It is important to reach out to industry authority sites and connect with authority publishers.
- Pitching an idea for a Guest Post is an important aspect of gaining the attention of the publisher.
- Try to maintain a stellar bio profile. This is where authority publishers are going to give you the much-coveted link.
- Receive guest posts from authors and sites. This will help you in establishing networks and securing high-quality content for your website.
Most platforms are likely to pass the above five points as ‘Guest Posting Tips’. However, these are the bare minimum basics of Guest Posting that everyone needs to be aware of. In the following sections, I will be highlighting four important Guest Posting Tips that are likely to escalate your efforts 10x times.
Benefits Of Pursuing Guest Posting As A Digital Marketing Strategy
Even though Blogger Outreach has established itself in a short span of time, experts still vouch for Guest Posting as one of the best strategies ever. This is because effective guest posting is a 360-degree digital marketing advantage giving strategy.
We are going to list down some of the top benefits of Guest Posting-
Improvement In Website Traffic
One of the most important priorities that you need to set for yourself from guest posting is traffic. This is the reason why you should always reach out to websites, which have high traffic flows.
The aim should always be to redirect traffic and readers from external sites, back to your site. Your content is your attraction. The better your content, the more are your chances of convincing people to click on the link and come to your website.
Let us be honest and state that over 90% of people who pursue guest-posting do it for building SEO backlinks. While this should not be a priority, it is definitely an excellent by-product. Building backlinks and placing them on high authority sites is critical to climbing search rankings.
In-content backlinks should be aimed for; however, backlinks in the author bio section in authority sites should also be considered as a winning situation.
Establishing Credibility And Authority
If your website and mention are there on a leading industry authority website, it adds tremendous value to your credibility. Guest Posting helps in terms of building trust and faith in your brand.
If people see your links on a website they consider in high regard, they are likely to follow the link. This helps in not only building identification and relatability but also contributes to more sales, revenues and influence over a new audience.
Create A Highly Optimized Lead Generation Campaign
At a very advanced stage of Guest Posting, you will be able to create the ultimate funnel to garner high-quality leads and sales for your brand. Once you have established your authority and built your credibility, you will be able to run highly optimized campaigns.
The biggest brands use Guest Posting along with Blogger Outreach to run Lead gen and sales campaign. Brands do this especially when they are about to launch a new product or enter a new territorial market.
Link Juice And Better SEO Metrics
Traffic, backlinks, and mentions by external websites about your website add something known as ‘Link Juice’ in the industry. Every webmaster wants to add this factor to their strategy. This helps in improving website metrics and health.
For example, you might have heard about terms like Domain Authority, Domain Rating, Page Rank, and Alexa Rank and so on. In order to judge how good a website is, these metrics are considered.
Great Guest Posting Tips For More Traffic And Links
Most of the so-called digital marketing gurus will say that reaching out to the right publisher is a tip. They will also talk about how you need to create the perfect email, hound the person on social media and so on. These are not tips, rather, they are the basics. In the following section, I will write about 4 Guest Posting Tips that really make a difference.
Take Great Care Of Creating The Perfect Bio Section
If you have created a high quality, long format article, which is original, informative and adds great value, readers are going to be interested. Publishers are also most likely to give you a backlink in the bio section of the article.
It is important that your bio section has four major elements in the roughly 100-word text limit-
- Your credibility and authority (where all you have been published)
- What you can offer (expert advice on digital marketing solutions)
- Who all have you helped (companies and individuals)
- Where can people reach you if they are interested (website link, skype ID, contact details)
Once you have been able to squeeze in these four major elements, you will see a major boost in your web traffic and queries. It is important that you invest the proper amount of time in creating the best bio for your profile.
Exchange, Recirculate And Reuse Links
If you have been doing guest posting for some time, you will know that every great article needs to be linked to some authority posts. This is in addition to your backlink. This is where with a little bit of hard work, ingenuity, and creativity, you can add to your traffic and links.
Once a publisher for a guest post has accepted you, try to reach out to others like them and state that you want to add a link to their website in this article. This will help you barter and exchange some important links.
In essence, if you play it right, every One Guest Post Opportunity can lead you to get a minimum of two backlinks. If you are smart enough, you can get even up to three important backlinks. However, it is important that you understand the requirements and try to reach out to the right people.
Let us start with an example- suppose you are part of an industry, which is into fashion. You can only find as many good authority sites. However, if you are really insightful, you might want to link fashion with other industries like Health!
Think about it. Clothes and apparel can be used for a variety of industries. The aim id to interlink your content across industries and spread your user base. You will get access to newer audiences that are not only related to what you write about, but also interact and engage with you on a different level.
Every industry on the planet is in some ways, interconnected with at least four or five other industries. This makes it very easy to reach new markets, engage with different publishers and create your fan following. The biggest advantage of interlinking is that niche publishers would find you irresistible. They would be getting exciting new content for their audiences via you. You might want to leverage that and get some extra backlinks and exposure from them.
Do Things For Free For Others
There are many beginners in the industry who will keep coming up to you for Free Guest Posts. It is important to humor them and engage with them. I conducted a small experiment-
In the last two years, I formed a community of 500 bloggers of various niches and offered them all kinds of help. From guest posting to link building to social shares and so on. I kept nurturing this audience for more than two years.
In those two years, nearly one hundred of them were able to grow themselves handsomely and create a stellar online presence. I knew that they would never be in a position to say no to me. This is how you need to build friends and a community in the blogging community. Without offering help, you cannot expect to get help and assistance. It is important that you help people along the way.
Once you are able to create an active community of at least two hundred bloggers, you will never need to go anywhere else for any outreach strategies. The key is building trust, confidence, and relationships at all times.
In the past few years, the monetization of the Guest Posting industry has not gone down too well with Google and other search engines. They have become skeptical of how spammy guest posting done only for link building is on the rise. This is why it is important to be as organic in nature as possible.
By paying attention to quality, at all times, you can ensure that you will never have Google breathing down your neck. This will also help build your reputation over a period. It is important that you nurture your reputation and credibility. One wrong move might be enough to wipe out all the goodwill that you might have built.
In addition to the above four tips, it is important that you maintain an active and strong presence on social media platforms. This will help you attract the right kind of people at all times. Guest Posting is not only one of the most high-performance digital strategies it is also the toughest. The intricacies of the strategy make it somewhat of an expert strategy to ace.
However, with the above Guest Posting Tips, you will be in a position to enjoy an advantage over your competitors, both in the short, as well as in the long run. Do let us know what you thought about the article in the comments section below.
We would also want to hear from you regarding some guest posting tips that you try to follow while planning and executing this digital marketing strategy.