In the past, SEO experts used direct submissions and SEO tools to get links. These outdated tools and tactics are no longer useful. In fact, a few of the old techniques can actually attract penalization from Google. Today, most webmasters are well versed with the advanced SEO tactics to find link building opportunities but analyzing these activities through Google Search is a whole new ball game. To remain on top of this game, you need to be well versed with the search operators.
Search operators enable you to clear the clutter from your search and make it more effective. The infographic here narrows them down for you through an easy-to-understand description. Below, I’ve explained, in detail, some of the vital search operators that will aid in your efforts.
Find links to your website
Don’t you wonder which other websites are linking to your webpages? Finding these links which are indexed by Google is easier than you thought. All you need to do is type “link:” followed by your website and the search results will cough up all the webpages linked to your website. For instance if your website is seooptimizers.com, just type “link:seooptimizers.com” (without space and without quotes), but if you check this out then you will find very few number of links. This is because Google restricts showing all the links publicly. Instead, I’ve found a better approach. It involves simply removing the home page links from the query. To get the complete picture, instead of above query, try“Link:seooptimizers.com –seooptimizers.com” and see the magic.
Find your webpages pages indexed by Google
Now, this can be a vital source of information. To find out which of your webpages have been indexed by Google, simply type “Site: yourwebsite.com” and all the pages of this website indexed by Google will appear before you.
Guide Google to Yield Exactly What You Want
It can be quite frustrating to not get the exact results you are looking for. Eliminating this problem is actually very simple. Use of quotes in your search query gives you the exact results you are looking for. For instance, if you are looking for guest blogging opportunities, simply type guest blogging within quotes, like this – “guest blogging.” You’ll be amazed by the number of highly relevant exact matches that Google brings forth.
Check cache to look through Google’s eyes
Not everything that’s on your website might be indexed by Google. To see how Google views your website, you just need to type “cache: yourwebsite.com”. This will give you an idea of what Google saw the last time it visited your website.
Get comprehensive info about your website
Using “info:” is perhaps the best way to gather quick information about several aspects of your website at one go. Typing “info: yourwebsite.com” will give you information such as pages that link to your website, cached version, similar pages and all details about your domain.
These are just a few search operators at your disposal but there is a vast array of advanced search operators that can help you to find out more precise results. I have highlighted several vital operators in the infographic below. Just explore them and get to know them better. Don’t forget to let me know your thoughts in the comment section.