Honesty in SEO Pays Off – A 2015 Ghostblogging Case Study

Remember how SEO used to go before Google Webmaster Guidelines? Optimizing a website for search engines was a mere collection of tips and tricks that did the job just fine. You could stuff your page with keyword; you could build a gazillion of low quality backlinks and get rewarded for that. There are webmasters and…

Google Says Less Reconsideration Chances For Repeated Violations

On September 18h, 2015, a Google Webmaster Blog post came up to shake webmasters and SEOs and give everybody with a website some food for thought — Google is no longer granting an easy and painless reconsideration to those websites that violate Webmaster Guidelines again and again after they have been successfully reconsidered. To quote…

HTTPS On Blogs and SEO: Is It Really Necessary?

Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that “websites that people access from Google are secure”. To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would bring small ranking benefits to webmasters. But while…

Should Your Company Website Have A Mission Statement?

You see this often on your partners’ and competitors’ websites. A page, a paragraph or a line stating the mission (or the values) the company plans to fulfill and how. When done in detail, a mission page will cover everything from business ethics to B2C relationships and HubSpot event lists 12 inspiring company mission statements…

Increase Your Blog Traffic With A Clever Internal Linking Strategy

It’s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT— What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the…