On-Page SEO Factors
On-page SEO, or search engine optimization, is the process of ensuring that the content on a webpage is tuned and tweaked just right to rank as highly as possible on search engine result pages, or SERPs. This is opposed to off-page SEO, which has to do more with outside links and other external factors that can influence search results. On-page SEO involves making sure that both the viewable content and the HTML code on your page are in the best condition to be recognized and ranked by search engine algorithms, which allows you to bring in more business, customer conversions, and click-throughs.
SEO is a never-ending process that must be continually monitored and worked on. It is constantly evolving, as both search engines themselves, along with your competitors, will constantly be trying to outdo each other and your company. That’s why it’s critical to make sure your SEO is on point, whether that’s by hiring an SEO company to take care of it for you or just taking some simple steps to improve your page.
The basic idea is that the page should be easily accessible and understandable. Search engine algorithms interpret your content based on what they think a human user would want to see, how concise and clear the content is, and how relevant it is to the search. Essentially, it boils down to this:
- Is the website easy to understand?
- Is the website relevant to the search keywords?
- Is the page useful enough to rank highly?
Let’s look at some of the major things on a web page that can influence these factors, and what you can do to help optimize this process.
Without good, quality content, no amount of SEO will provide the kind of lasting, organic click-throughs and conversions you need to be successful in the fast-paced digital marketplace. The key here is EAT, or Expertise, Authoritativeness, and Trustworthiness.
One of the ways Google revolutionized the way we interact with information was the technology they use to access and interpret huge amounts of internet data. The way they do this is by sending out crawlers, or web spiders, which build huge webs of data and links, and analyze the content they contain. While Google is fairly obscure about its exact methods, it’s well understood that the on-page content plays a major role in their evaluations of EAT.
To make sure your page meets their EAT guidelines, try to write or produce content you are passionate about, knowledgeable about, and have researched absolutely fully.
When writing your content, there’s a certain trick to making sure it’s optimized for SEO. One of these methods is to utilize the power of keywords by thinking of search terms that would lead users to your website and including these. You can also look at the “people also searched for” results to get an idea of some alternate keywords to include.
Another method is to use things like bulleted lists, subheadings, and brief paragraphs. Try to think like an algorithm that will instantly interpret your page: you want to make the data and content easily accessible. Large blocks of text without paragraphs or spacing will not translate well in an SEO setting.
URLs, HTML, and Title Tags
When considering SEO, make sure that your URLs demonstrate what the page is about, rather than just containing random numbers or letters. This will help the algorithm find and rank your page more accurately.
Another thing to consider is the HTML of your page, which tells the computer what to display on-screen. One important HTML aspect is a Title Tag, which creates a title or heading for the page, which gives the algorithm something to latch onto and an easy way for it to interpret what the page is about. Also, try to make sure your website is laid out in a logical and easily understandable way, which will give both users and the algorithm an easier time getting through it.
Become an SEO Success Story
In context with all the other elements, having clean HTML coding and website architecture can take your SEO to the next level. On-page SEO isn’t just one thing by itself, it’s a combination of many things coming together to form a page that presents itself expertly, authoritatively, and with trustworthiness. SEO is never complete, and there are always innovations and changes that could take your page down in the rankings or boost your competitors, whether that’s changes from the algorithm itself or your competitors’ content.
Don’t let them get a step up on you, as regaining your SERP placement can be a much more difficult task than simply practicing solid SEO tactics. Take your business to the top today by contacting an SEO professional to help you along with the process, and you’ll bring in more customers, click-throughs, and the revenue stream your hard work deserves.