SEO Strategy Guide
In the present age, marketing is vastly different from how it used to be years ago. In the era before the internet, people commonly relied on word-of-mouth recommendations, and marketing was limited to billboards, television commercials, and radio jingles. However, the advent of the internet and advancements in technology have changed the face of marketing by introducing the concept of digital marketing.
Incorporating SEO tools plays a significant role in this marketing sphere because businesses need to have a substantial web presence if they want to progress. But without proper optimization of their website according to the search engine algorithms, this is impossible. So, here we will put forward the 7 best SEO tools that every digital marketing agency should have to leverage their clients’ businesses online.
However, before digging deep into the article, let’s have a basic understanding of SEO and its importance in businesses’ digital marketing strategies.
What is SEO?
SEO is the abbreviation of search engine optimization. It refers to an extensive array of techniques and practices related to optimizing a website so that it can be effortlessly discovered by search engine crawlers and rank higher on the search results page. In addition, it is used to improve a site’s SERP position and drive more traffic to it.
Thus, it plays a significant role in today’s digital marketing domain. But are you wondering how to use SEO in digital marketing?
Search engine optimization involves improving a site’s content quality by incorporating important keywords, links, proper content structure, etc. It also enhances the website’s functionality by increasing its loading speed, ensuring that it can be appropriately indexed and rendered by search engines.
Besides, SEO improves the crawlability of a site. Also, the traffic generated through SEO is called organic traffic, which is responsible for higher rankings and better conversions.
What Significance Does SEO Possess in Digital Marketing?
Digital marketing refers to marketing products and services of a business online over the internet. It is crucial to remember that SEO is not a form of marketing but a tool.
Thus, effective SEO tools for digital marketing comes in handy for several purposes, some of which are mentioned below.
1. Improves Visibility
With proper on-page SEO techniques, any website can become more visible on search engines. Including relevant keywords, meta tags, and links enable search engine crawlers to discover the site quickly, helping it rank higher on SERPs. Thus, it improves the site’s visibility, letting users find it easily.
2. Improves Ranking
As per studies, an estimated 75% of users do not check search engine results after the first page. Thus, it is evident how important it is to have a site ranked on the first page. Now, as SEO helps search engines discover a webpage easily, it improves the site’s positioning on the search results page, ranking it higher.
3. Increases Traffic
When a site’s ranking and visibility increase, it naturally makes the webpage drive more traffic. This, in turn, increases the site’s engagement rate, which further improves its search results page rank. It also helps the site have a prominent place on the search engine.
4. Enhances User Experience
The modern generation has a short attention span, particularly in the context of the internet. But they are not to be blamed as numerous sites offer the same content. So, if a site does not load within 3 seconds, the audience can quickly move to another. Thus, SEO tools like CRM make a site more responsive and improve its loading speed, consequently reducing its bounce rate.
5. Increases Brand Awareness
As already stated, improved visibility and high ranking of a site lead to increased traffic. So, when more people start visiting the site, they become more aware of the respective brand and business. Brand awareness is crucial to any start-up company or large-scale business because most people rely on brands they are more familiar with and can easily recognize. Hence, SEO can come in handy to increase a company’s brand awareness.
Top 7 SEO Tools Essential for All Digital Marketing Agencies
There are many domains in SEO, such as keyword research, site structure, link building, and more. And all of these areas require equal emphasis and attention for a site to perform well.
Therefore, here are the 7 best SEO tools for digital marketing your marketing agency should be aware of.
1. Keyword Research Tool
Keywords refer to some important words and phrases that online users often use while searching on the search engine.
In the initial days of the internet, keywords were the key to web success. It was all that mattered in terms of SEO, and as such, you could see sites stuffing keywords wherever possible regardless of whether they were relevant to their content or not.
However, nowadays, search engine algorithms have enhanced and are dedicated to delivering a good user experience. So, the practice of keyword stuffing has been eradicated through the advent of many other SEO techniques.
Keywords, nonetheless, form a major part of SEO implementation, and they are regarded as the pillars of an effective SEO strategy. So, using a good keyword research tool can help you discover relevant words and phrases you can incorporate into your client’s webpage content.
Apart from giving you keyword suggestions, such a tool also gives you access to the keyword’s search volume, ranking difficulty, competition data, and an overall analysis of its performance.
Being a one-in-all platform, SEMRush is one of the best SEO tools to help your client’s site gain measurable results. In addition, it can help you improve your digital marketing strategy in all areas, be it SEO, social media marketing, advertising, email marketing, or others.
With a vast keyword database, the Keyword Analytics tool of SEMRush can give you valuable keyword insights to boost your SEO campaign. Also, you can perform a detailed analysis of the resulting keywords.
Moreover, the tool gives you access to a database of about 43 trillion accurate links and has one of the fastest backlink crawlers.
You can also acquire a storehouse of information through SEMRush’s Domain Analytics report and learn more about URLs, domains, and subdomains. It will help you analyze the competition in your client’s business niche and develop better and more effective SEO strategies.
Besides, you can also gain insight into the desktop and mobile traffic generated by the site using SEMRush. Thus, it is considered a complete tool for all your SEO needs.
CRM stands for Customer Relationship Management. It is a tool used for the management and assistance of customer relationships. The CRM tool can help your client’s business generate leads and transform them into potential customers.
It also helps them build links by improving and automating the entire backlinking process so that they can establish more relationships. Besides, it will help your client’s site rank high faster.
The main goal of CRM is to improve your client’s business relationship with customers and potential converts. Hence, it gives you an insight into and an in-depth analysis of their customers’ behavior, using which businesses can serve their customer needs accordingly.
CRM accumulates accurate customer information in one central location, including their needs, purchasing behavior, purchase history, etc. It can thus allow your client to track customer data and put more emphasis on their customers.
CRM also automates repetitive tasks, streamlining your client company’s workflow and speeding up their sales. Thus, the tool is increasingly used by businesses of all types and sizes to accelerate their success in the digital era.
4. White Label SEO Tool
White label SEO tool refers to a re-brandable SEO tool that your digital marketing agency can obtain from a provider and use as your own.
White label SEO has become a common practice in the current digital marketing industry because companies seldom have the time or resources to develop an efficient SEO tool from scratch. So, this tool can help your agency gain access to advanced tools, which can further be used for analyzing your client’s sites, or you can even resell them. In addition, it is more cost-effective than having an in-house team that will have to develop everything independently.
The tool also allows you to meet an increase in demand without hassles and broaden your SEO services. Thus, with this tool, you can make your client learn how to use SEO in digital marketing and help improve their online performance.
5. SEO Audit Tool
Just as humans need to go to the doctor for regular health check-ups to ensure they are doing well, similarly, a website also needs to undergo a health check once in a while, which is referred to as an SEO audit.
Gaining an insight into the performance of the existing SEO framework of your client’s website is crucial as it will help you understand the strengths and weaknesses of the current SEO strategy. In addition, using an SEO audit tool will help you maintain their website and improve its loading speed. As a result, your client’s website can deliver a better user experience, and because this is what search engines are rooting for, they will also enhance the site’s visibility.
From keyword analysis to backlink analysis and competitor analysis to improving usability, an SEO audit tool can come in handy for various purposes. It also takes care of your client’s site structure and ensures that search engine crawlers can easily crawl the site while rendering and indexing it.
Apart from the technical areas, the audit tool can also help you enhance your client’s web content by making you aware of missing headers, keywords, meta descriptions, etc.
6. Backlink Analysis Tool
Backlink analysis refers to evaluating the quality and volume of links your client’s website has gained from other sites. This analysis helps you determine the impact these links can have on your client’s site and what strategies you can implement to enhance their backlink profile.
Thus, it is one of the most important SEO tools for digital marketing, and using it can help you create content that has the potential to attract high-authority websites so that they can link to your client’s site.
You can also use the tool to evaluate your client’s backlinks and their competitor’s backlinks to find more link-building opportunities for them.
A backlink analysis tool can give you access to a storehouse of anchors, referral pages, and domains to help you determine which sources are reliable and can be beneficial for your client website’s link-building strategy. It can also give you access to pages that attract links the most.
7. SEO Monitoring Tool
You may be dedicating a lot of time and effort to building the SEO strategy, but you also need to check if these strategies are worthy of that time and effort or not. And for doing so, using an SEO monitoring tool is a must.
SEO monitoring refers to checking your client’s site ranking on the search engine results page and identifying techniques to improve the same. Hence, the respective tool will help you determine how well your client’s website performs in keyword rankings, page speed, conversion rates, bounce rates, organic traffic, and other parameters.
Search engine algorithms are constantly changing, and many websites existing on the internet make the competition more challenging. Hence, ranking high is not an easy task.
SEO monitoring tools will thus alert you about the areas of your client’s site and SEO strategy that require improvement. And when you apply more effective SEO strategies, their site’s performance will improve, resulting in positive consequences for your client’s online business.
SEO is a broad concept. It involves several components and the use of various tools. In today’s age of digital dominance, it has become widely prevalent, with almost all businesses incorporating its use.
SEO has become an integral component of digital marketing. Hence, using the right tools to facilitate an effective digital marketing strategy for a business is highly crucial.
- A keyword research tool is essential for finding the right keywords.
- SEMRush can give you holistic SEO assistance.
- CRM helps you improve link building and establish better customer relationships for your client’s business.
- A white label SEO tool is a cost-effective approach for your agency.
- The SEO audit tool determines the efficiency of your SEO strategy.
- The backlink analysis tool identifies the backlink quality.
- The SEO monitoring tool helps in maintaining your client’s site properly.
Thus, to ensure that the client’s website performs well and their online business has a significant web presence, any digital marketing agency must use the right SEO tools.