We had Hass Libre www.HassLibre.com an organic clothing company come to us in need of improving their search engine rankings and presence on the web.
Their problem was that they had a relatively new website, with little traffic and exposure. The wanted us to come in and optimize their website and brand their company on the internet to make it easy for users to find.
Our solution was a six month project where we came in and made some significant changes to their website. We began by researching and understanding their industry and their potential customers. We wanted to get inside the company owners head to see what he envisioned. From there we researched keywords that will best suit their website, targeting customers that are ready and willing to make a purchase. Once the initial website analysis took place we began to make on-site optimization changes. This means setting up analytic tracking tools, adding keyword rich content, changing the HTML, internal website linking structure, and adding new pages. After all the pages were optimized we submitted the website to all the major search engines. We waited until the site was SEO friendly before submitting to the search engines because we wanted to make a positive website impression to the search engine spiders.
After the on-site optimization was completed we began to make off-site optimization changes. Starting off with local business searches and extensive link building we were able to properly optimize Hass Libre. We built their inbound links through articles, press releases, directory submissions, forum posts, and more techniques. We created a blog for Hass Libre to generate new content, inbound links, and to interact with their customers. The blog was syndicated to the major site feeds, thus gaining even more exposure through each blog post.
We created a positive brand image through the social networking sites. We set up accounts with the major networking sites and built a Facebook fan page, Twitter account, and LinkedIn profile. These accounts let Hass Libre interact with others interested in the same industry. We maintained a positive image throughout these sites and with their customers. After a few months we were able to hand off the social networking accounts and the blog to Hass Libre to manage. We taught them how to make status updates, new blog posts, and how to make them SEO friendly and keyword rich.
The final results are that Hass Libre dominates the search engines for competitive keywords in their niche such as “Eco-Friendly Clothing”, “Organic Clothing“, “Latin Grammy Gift Bags“, “Organic Clothing and Accessories”, and more! As they continue to update their blog and social networking pages on a constant basis, they watch their traffic grow by at least 15% monthly. Initially, the website traffic doubled within the first month and since then has continued growing.
Their return on investment turned out well! They say an influx of new customers that they never could have expected. They invested only a few thousand dollars and saw revenues that were triple this amount.