On-Page SEO Tips Last Update When the internet exploded onto the global scene in the ‘90s, the way humans interact with information, each other, and the world around them changed forever. Within this maelstrom of development, Google rose above the rest, with its PageRank system revolutionizing the way information is searched for and found. This…
Entity SEO 101 Last Update Also known as entity optimization, entity SEO is content optimization using entities instead of (or to complement) keywords. This is a type of optimization that is taking a bigger and bigger role in semantic SEO. We’ll see in this guide what entity SEO is all about, starting with the most…
On-Page SEO Last Update Meta descriptions are essential for driving traffic to any website. They are the hook that brings potential clients in and they can also be the wall that keeps them out. Before you visit any website, you decide to do so because of what you read in the search engine—this small bit…
Google Algorithm Updates Last Update In February 2021, Google introduced 12 new manual action penalties that are unrelated to Google Search. Instead, this time they impact Google News and Google Discovery content. The enforcement of new policies is probably due to the rise of fake news, manipulated content by political parties and violent acts that…
Orphan Pages for SEO Last Update Internal linking is critical to the well-being of a website. Not only crawlers won’t be able to find your pages if they’re not linked anywhere (sitemaps are not enough) but the biggest issue will be having users click your pages and read them. If users can’t find pages, either…
Why Use Schema? Last Update You might be hearing a lot about schema markup, microdata, and structured data. However, many of us have no idea about what it is and how to use it. Let me tell you this: Schema Markup is one of the latest evolutions in SEO and is the most potent but…
Meta Description Techniques Last Update If you know anything about SEO, or you start doing some research about it, you’ll be hearing a lot about meta descriptions. This is because they represent an important segment of a successful SEO strategy. However, some marketers tend to underestimate the power of writing strong and SEO friendly meta…
On Page SEO Last Update You’re confused, right? You know that meta descriptions are your advertising copy/sales pitch. That means they should be compelling enough to attract your target audience to your website from the SERP and increase click-through rates. But then you’re not sure how to craft them. You’re not alone. According to custom…
Why Optimize Your Website’s Speed? Last Update Can a single factor like page speed have a significant impact on your conversions? Absolutely. In fact, more than you expect! Let us examine some interesting statistics: At least 46% of people reveal that waiting for pages to load is what they dislike most when browsing using their…
SEO Specialists’ Must-Have Tool Last Update Screaming Frog, when it was first launched in 2011, started as an advanced web crawler designed specifically for Search Engine Optimization. Fast forward to 2020; the platform has evolved into a multi-faceted website crawler with diverse analytical and auditing tools. To no surprise, Screaming Frog continues to be one…