Why Use Schema? Last Update You might be hearing a lot about schema markup, microdata, and structured data. However, many of us have no idea about what it is and how to use it. Let me tell you this: Schema Markup is one of the latest evolutions in SEO and is the most potent but…
SEO Content Creation Last Update One of the easiest ways to get your website noticed when Google first released its search engine was to do keyword stuffing. You didn’t need to do anything fancy with your content. All you had to do was add some keywords at the end of each post or page and…
lSEO & ADA Compliance Last Update Are you wondering whether your website is ADA-complaint? Is your website accessibility hurting your SEO? Or are you just wondering how to ensure your website is ADA compliant? You’re not alone. In 2018 alone, 2000+ websites faced accessibility lawsuits. That’s why it’s more important than ever to keep your…
SEO + Website Design Last Update There is no doubt that web design and search engine optimization (SEO) are two entirely different fields. The former focuses on the form and function of a website, while the latter is primarily concerned with driving more traffic to it by getting high rankings in search results. The relationship…
SEO & Search Intent Last Update Keyword research matters, but it’s not all there is to SEO. The next big thing to look for is search intent. If you haven’t heard about it yet, it’s a simple concept: it’s the intent of the search user who types a given term in the search field to…
Calculating Search Engine Optimization ROI Last Update We have to think of SEO with the right mindset: first, that it is a valuable marketing investment, and second, it is a long term investment. Thus as with any other investment, it is very important to consider two essential elements: the cost, and the ROI. However, due…
Building Trust With Google Last Update If you’ve been keeping up to date with the latest SEO threads across the Web, you’ll know what Google E-A-T (Expertise, Authoritativeness, Trustworthiness) is about. But for a refresher, here are two things about E-A-T: In August 2018, Google rolled out a core update of their algorithm that Barry…
Get in Featured Snippets Last Update Forty-nine percent of all Google searches are now resolved without a click. Google is increasingly taking back real estate with dynamic SERP features. This includes elements such as featured snippets, local packs, video and, of course, the ‘People Also Ask’ (PAA) box. Around 12 percent of search terms in…
SEO for 2020 Last Update Google, among other search engines, is determined to make the user experience as authentic as possible. With 3,234 algorithm updates reportedly made last year, there are possibly a good number of new SEO trends for 2020. In October of 2019, the search engine giant announced that they have made “the…
How Does UX Affect SEO? Last Update We all know how essential SEO is for website positioning as it directly links with ranking and organic traffic. Still, for quite some time, another strategy has started to influence SEO. That means, now while ranking any website, SEO considers more than relevant keywords and backlinks. One such…