Enhance Your SEO With Search Console
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You expect to see certain things in your Google Search Console report and adjustment that you might need to make.
If you need backlinks to your website or need to implement any 301 redirects or other URL parameters that you need to adjust, Google Search Console can pretty much do everything.
This tool, formerly known as Google Webmaster, is an important SEO tool. Google also releases new data and analytics, which we can track on the Google Search Console.
Google Search Console (GSC) is a service provided freely by Google to help manage a website search’s functionality. It collects reports and tools that it uses to rectify errors while also strategizing and optimizing your rankings on the search engine.
One of its primary functions is to check if Google can find and crawl through your website.
If you’re able to fix problems with indexing and request re-indexing of the updated or new content, Google will be able to index and recrawl your web pages faster.
There are different sections of the GSC tool, and the “Enhancement” section is one of them.
The Enhancement lets you know how active your AMP pages are and if your structured data is working.
The goal is for it to say that you do not have any error codes. You can view all the tools and reports at the left menu bar “Enhancement” tab.
Google Search Console is essential for your website, and Enhancement is vital to the GSC. So, how do you optimize this Enhancement?
Here are a few ways to optimize Enhancement in GSC.
Speed
Google Search Console allows you to view issues related to the speed of a webpage directly. With this report, SEO marketers can look into solving the problem of page speed by URL.
How The Page Speed Report Is In Google Search Console Is Used
This report is something that you can use to track changes over some time. If you are updating a URL, the page speed report will let you track and monitor whether or not the website users are experiencing a better performance. With this, you will know if the URL paramater is performing well enough.
The page speed report also gives marketers the avenue to see all the page speed issues within GSC’s convenience. This means that the PageSpeed Insight tool is no longer necessary for you.
Mobile Usability
This is another thing that you have to check on your website.
Google launched this report in GSC first before moving over and changed to an index that prioritizes mobile.
Your website’s mobile usability report allows you to troubleshoot any development and design issues with mobile.
The mobile usability report shows you all the problems with your website that affect it and not allow it to deliver a good web experience for people browsing your website with their mobile devices.
Some of the things that Google reports on are: having contents that are wider than the mobile device’s screen, the elements are too close to themselves, the viewport for content is not set, or the text of content is too small and hard to read.
All of these problems matter to Google and are things that you have to really pay attention to, especially because the website’s mobile-friendliness is not a very important ranking factor for Google.
So, you have to make sure that your website is up to par to deliver on the mobile experience. For the sake of SEO, you have to fix all of the reported issues to improve your mobile optimization.
How to fix issues with mobile usability report?
The truth is, there are times when you have carefully thought of your web design strategy. But within a slight twinkle, what you see is an unclickable, slow, and poor scrolling website. This means you will likely get a high bounce rate and zero leads on the website. If you design your mobile site poorly, it has a side effect that can cost you a lot in terms of customers and organic traffic.
According to one of the dissertation help reviews from the professional writer service, there are several errors that you can notice within the mobile usability. But here are ways to fix some of these common errors.
- Website content is more extensive than the phone screen: ensure that horizontal scrolling is not essential for visitors to view the material’s entirety.
- The closeness of clickable elements: make the buttons and links as far apart as possible.
- Viewport not configured: use Meta viewport tag on your pages for adjusting the dimensions based on the kind of mobile device that the website visitors use.
Accelerated Mobile Pages (AMP)
You must be able to increase your web page’s speed with the slightest opportunity you get.
With Accelerated Mobile Pages (AMP), you have all the benefits of mobile search results gathered together in one master tactic that is also easy to implement. It increases your page’s load time, improves your server performance, and boosts your mobile ranking.
After the Google announcement that the GSC will start to track images that interact with the feature ‘swipe to visit,’ this feature already appears in performance reports.
When you want to check the AMP markup for error, your ideal location is the GSC AMP report. The AMP report is present in both the new and old GSC versions.
The AMP as a technique has the basis of open-source specifications and makes it possible for developers to develop JS and HTML pages that load very fast. The reason for the AMP HTML is so that web pages on mobile devices can render quickly as there is an exponential growth in the number of people that browse the internet with their mobile devices. The AMP HTML was introduced by Google so that website owners can remove any page that loads very slowly on mobile devices.
How to use the AMP report?
With the AMP report in GSC, you can monitor your AMP pages. Implementation issues such as site templating are those things affecting the AMP pages that you can watch here. If you need to make any severe or significant changes, the AMP test tool will help you do that. The issues that your AMP pages have will also be listed in this section if you use productive results.
All AMP related issues are reported to the site owners by Google, and the AMP results can also be filtered under the performance report.
In order to use the AMP for SEO, you must make sure that your developer is up to speed with AMP, then you go ahead and convert your normal HTML to AMP HTML.
Breadcrumbs
The breadcrumbs report helps site owners in fixing all issues that prevent breadcrumbs from showing in the SERPs. There are woes associated with implementing structured data that website owners know of. You can add the code to your website, and it still will not show the SERPs.
Luckily, Google has it all sorted out for us. After adding the code to your site, go to GSC > Enhancement > Breadcrumbs. This will allow you to see the errors. The report that you see will show the structured data errors for breadcrumb and the number of affected URLs.
How to fix breadcrumbs in GSC?
This report has something in there, irrespective of the breadcrumb structured data that you have used (author, blog posts, organization, local business, etc.).
The structured data marks your pages and informs the search engine on what to show the website users.
If it is not displaying SERPs, the breadcrumb report will inform you of what to check. Usually, websites that have breadcrumbs have more organic traffic thanks to the breadcrumbs.
For instance, one luxury real estate website recorded a 33% increase in their first year’s organic traffic. Local business also had its page views boosted by 71% in one year.
Although structured data is not a factor for ranking, and leaving the errors will not cost you any ranking position, fixing the mistakes helps increase your website’s user experience.
Analyzing the individual error will help to fix the structure data for breadcrumb in the GSC. You can also work through the mistakes with a structured data testing tool.
HTML Improvements
The HTML improvements report all the problems that Google found when indexing or crawling your website. Some of the issues that may be in this report include:
- Content that Google couldn’t index
- Duplicate/long/missing/short title tags
- Long/short/duplicate short meta descriptions
Using HTML Improvement Report for Improving SEO
There really is nothing hard about this. You only need to fix up all the areas with problems that Google reports on your website.
But there are some simple HTML rules for SEO that you need to pay attention to in order to avoid Google highlighting these problems on your website. These are:
- Make sure that your SEO title tag has around 60 characters (or width of around 612 pixels).
- Have a description of up to 160 characters.
- There has to be a unique description and title for each page.
- Google has to crawl on all the pages that you are looking to rank on the SERPs. Make sure that the content isn’t blocked by .htaccess files or robots.txt.
Data Highlighter
The Data Highlighter works similarly to the Structured Data and can be used as a substitute. It marks the exact same things as structured data. The good thing is that there’s no need to get a developer to write your HTML code snippets. However, it also has its own limitations, which are in writing the tags. You have to do this individually for all URLs. So, if your website has a thousand webpages, you know you are in for such a strenuous bit of work.
How to use the data highlighter for SEO
- You have to start by clicking on the “Start Highlighting.” You will get a popup.
- Enter your URL in the appropriate space, then choose the type of data that you’re looking to highlight (products, events, articles, movies, local business, reviews, TV shows, restaurants, etc.).
- After making the selection, it’s up to Google to render that page in Google Search Console. This will make it possible for you to highlight the relevant data.
- The next thing is to select the images or text that you are highlighting per page. You can highlight ratings, categories, titles, and images.
- Afterward, Google will give you a prompt to highlight other data in other web pages too, and create page sets.
Links to Your Site
This section of the GSC shows you the website’s report linking to your URLs and the most used keywords by the backlinks. There is plenty of valuable information that you can get from this report.
Here are some of the biggest things that you will learn:
You get to know whether or not you need to start disavowing backlinks, especially those ones that appear suspicious from drug enhancements or pharma sites, PBNs, foreign language sites, adult-themed websites, thin content sites, unrelated spammy sites, link farms, and many other websites involved in the practice of black-hat SEO.
- You will also be getting the perspective on those linking to your website and what they link to. With this information, you can increase the quality and number of backlinks to your site by increasing advertising or engagement on the site or targeting similar sites that have liked you very well.
Internal Links
The internal links report shows you the total number of internal links that you have pointing to one particular page.
Using Internal Links for SEO
- Having many internal links to one page shows the importance of the page to Google. This will increase the page’s keyword ranking on Google.
- Build internal links to webpages with little or no internal links to them. Don’t send all your links to your ‘Contact us’ or ‘About’ pages.
- Identify and redirect pages that you have renamed or deleted, but have internal links.
Conclusion
The Google Search Console tool is an essential tool to help increase your website’s SEO rankings. However, a critical section under the Google Search Console is the “Enhancement” section. With the GSC enhancement section, you can fix all the errors on your website and make it second to perfect. Website speed and mobile usability are just some of those things that the Enhancement works for. So, it is essential for your search engine ranking.
