SEO Content Creation
What is the video presentation about?
The presentation goes over how to write SEO content and how to optimize it for different search engines to help a website gain more traffic and visibility as well as help enhance social media content. It will go into what optimization is like and why it is important. Best practices and different strategies will be discussed on how to optimize content. These lead to quick fixes and easy wins regarding SEO.
Why is content optimization important?
The reason for this is that content is the most important thing for SEO when talking about search engine optimization. Optimizing website content is key to helping one have a high ranking in search engines such as Google. For this, a website needs to have written content because search engines have difficulty understanding what a website is about without text since they cannot read images or videos. This will help guide them in ranking a website in the search results.
What are spiders that crawl the internet?
Search engines have so-called spiders that crawl the internet. These spiders can read an image file name but that’s not enough information to give them so they look for text content. This helps search engines give a website a higher ranking in the search engine. If Google can understand what a website is about, then it could start showing it to people searching for its products or services.
What role do keywords play in content optimization?
Another strategy is to show different keywords. When people search for keywords, it helps a website ultimately gain more traffic, specifically targeted traffic. One doesn’t just want anyone coming to the website. A company needs targeted people that are looking to make a purchase or use their services. Targeted traffic is what will lead them to more conversions.
How do conversions lead to less spending on ads?
We all want conversions in the form of sales, email leads, or phone calls, depending on the conversion goal. The website having targeted traffic will help increase this, so it is important to make sure that content is properly optimized, which will lead to more leads, conversions, and sales. By organically doing this, one won’t have to spend money on ads or anything similar. One will have to invest time, but it’s a lot less expensive than having to run ads.
What does content signify in terms of ranking?
A company will drop in its ranking if it stops doing SEO. Content is the most important thing for SEO and is the number one starting point when optimizing a website. Without content, it is going to be difficult if not impossible to rank in the search results.
Where on a website should content be added?
Content should not only be added to the homepage, but to every page on a website that one wants to rank in the search results. Each page on a website is targeting a different set of keywords. Google needs content to support those different keywords and back a website up. The about us page and contact us page are pages one should not worry about.
Why is content marketing important?
The homepage of services or any of the categories of products that one is offering are the main pages that need to be optimized and from there one can just keep optimizing blog posts, any content one has or any page on a website. It is an opportunity to rank for different keywords and adding content will allow ranking for them, which is why content marketing is important.
What type of content exists?
Doing press releases, doing product descriptions, writing content for a website, blogging on other people’s websites – content exists in many forms, which needs to constantly be optimized. Through optimization, one is making it easy and accessible for the search engines to understand what this content is and to start showing it to target traffic that would be interested in the content.
How does more content outrank competitors?
The more content, the better because then one outranks its competitors. Content of 400 words is the average, but it depends on the competition. What one should try to figure out is who is on the first page of Google and how much SEO have they done for them to land there. It helps to click on the competitors’ websites and see how much content they have. If a competitor has 200 words of content, one should write 300 words. This way one will have a higher ranking in a search engine than their competitors.
Why skip websites that rank through ads?
Google rewards a company by placing them on the first page, so when one searches in Google, ads should be ignored. Ads are not doing SEO, so it is best to skip them over and look at who’s on the first page of the search. Those will show how much content one is going to need to put on their website or pages. It doesn’t matter to Google where one places content since it reads a website from top to bottom. Breaking the content up into sections makes it easier to read.
Why write content as simply as possible?
When writing content, one should keep it as simple as possible at middle school level. Making it too technical can lead to a website losing viewers. This makes sure that everyone reading the website understands what it is about and has all the necessary information that people should read. The focus should be on the audience and their point of view. If one is looking for a product or service, the information on either should bring value and answer questions or help solve issues a user may have.
How does a value proposition when targeting keywords?
A user does not care how long a company has been around or how many employees it has, but more on what problems or issues will it solve for the user. It helps to have a value proposition at the top of a website that lets people know what a company is going to do to help them. One sentence like a tagline or a slogan is more than enough. Each page should have a unique one because every page on a website is targeting different keywords. A user doesn’t want to see the same tagline for everything because each page is focusing on a different problem or issue that a user may have.
What is duplicate content?
Another best practice is to have original content, that is free of plagiarism. If the content is copied word for word from another website, it is called duplicate content, which Google will penalize someone for having. Copyscape is a website to double-check and make sure the content is original, especially if one is paying writers. If they duplicate content, it will hurt the image of the company they are writing for and lower its rankings.
How many keywords should be in a title?
As many keywords as possible should be put in the title of the content or of the page and they should flow as a sentence. It is recommended for the title to be about 60 characters including spaces. A longer title is better than a shorter one because a longer one means one can put more keywords. Websites like BuzzFeed have short clickbaity titles but they’re relying on social media traffic, not on SEO- or Google traffic. The same keywords should not be repeated more than once.
What are long tail keywords?
When one is doing keyword research, one will find keywords that don’t have as many search volumes, which are called long tail keywords. This means not many people are searching for them. Having these long-tail keywords in the body of content is highly recommended. One should put the most important keywords in the title of a page to rank for them since they get the most search volume. One also needs to rank for all these other variations of long-tail keywords and sprinkle those in the content.
What does interlinking pages stand for?
For a person to stay longer on a website, it makes sense to interlink pages together using blog posts. This is done by having 1 to 3 clickable links inside the content by linking once or twice per every 400 words to other pages. This increases the time a user spends on the website, which reduces the user‘s bounce rate and is an overall positive signal for Google that the content on the website is valuable.
What is a featured snippet?
When one searches a question on Google, the featured snippet appears at the top of a Google search page with the most frequently asked questions that are relevant to the typed question and links to websites that have most likely already answered it. What one should do is search in Google for keywords and see what questions appear. One can click on them and the answers that others have written will be visible as short snippets of text. It then makes sense to rewrite these answers in the form of content.
What happens if the answers are rewritten as content?
This should be done to answer the five most popular questions that are most relevant to a company. If one answers the questions on the company’s website, it will significantly increase its chances of showing up in the Google search section at the top. This can be done either via Google search or a voice search using Alexa, Siri, and Chrome. Another thing that is recommended is to have a little section at the bottom of a website or on each page called FAQ, which stands for frequently asked questions. It is a great way to push down competitors and rank a company as number one.
Why is updating content necessary?
Another tip is to update old content. Articles as blog posts written years ago should be rewritten with up-to-date information. Google emphasizes current and fresh content. It will show to others the newest posts. One doesn’t necessarily have to rewrite a whole new blog post. It is enough to go into old content and add a couple of sentences to update and make it relevant. Even adding just another word or two can change the content. That will get Google to reevaluate the updated blog post.