Article writing can be a powerful and valuable tool for websites. Not only are articles informative to readers, but they gain exposure for the authors. This is a win-win situation. Web users can find useful information about a product or service by reading through various articles. The article writers can achieve name awareness throughout the web, as well as earn credibility within a specific subject matter. An author of an article typically knows what he or she is writing about, making them an expert on the subject. They are passing on this information to those who know little to nothing about that specific subject.
Articles are also used for SEO (search engine optimization) purposes. Writing and distributing articles throughout the web is a great way to increase your company’s exposure. The more information posted on the web about your company, the better off your company will be. This is because more people will see your website and be inclined to learn more about it.
Each article that is written can be distributed through out the web. There are hundreds of thousands of web sites that host articles for free; or you can publish them on your own website. Either way you are getting adding new content and receiving a one-way link from the article. For those of you not familiar with SEO, one-way links are extremely valuable. The search engines as votes view links. The more votes you have, the higher you will be in the natural search engine results. Link can either be reciprocal (I link to your site and you link back to my site) or one-way (you link to my site only). The more one-way links a site has the higher up it will be in the search engine rankings. Every article has a section about the author where a link can be placed. Some article sites even allow you to post links in the article. All these links will help you increase your websites exposure and search engine rankings.
Articles also add fresh, new content to the web. The search engine spiders are constantly looking for fresh, new content throughout the World Wide Web. Once the spider discovers new content, it will be indexed in the search engine results (usually getting on the first page). You can tune your articles around highly competitive keywords for SEO purposes. This will get you the top rankings on the search engines (more exposure) for on highly competitive keywords that you would otherwise not be able to compete with.
After an article has been written it is time to submit it. There are different options, you can use an article submission site, article submission software, or manually submit articles. With the recent developments in the web (Web 2.0) articles can now be shared or Feed through RSS Feeds. This offers even greater reach and exposure for articles. Websites such as Digg allow users to “Digg” or vote on articles. Articles receiving the most votes achieve the exposure coming from the first page of such a high traffic site. Readers can also comment on articles, something new to the web. Readers can agree or disagree with you and their responses can be seen by anyone reading the article. This means you must be careful when writing articles, to be accurate and not copy anyone else’s work.
Writing articles is a good way to inform potential customers about the benefits of a specific product or service. Many shoppers would like to get more information about a product or service before making a purchase. Articles give readers the information they are seeking out before making a purchase. You will help them make an educated and informed purchase. It also looks good when visitors can read useful information and it leads back to your website.
The best part about articles is that they are free to submit and can really help promote your website and business. So get to it and start writing quality, keyword rich, new articles for the search engines and your new customers. You will see the benefits, as your websites traffic increases and your websites search engine rankings increase as well. Your article and website will soon show up all over the web.
