Turn one interview into years of visibility
Most podcast guests walk away with nothing to show for it. They get the interview, enjoy the conversation, and move on. No authority boost, no traffic, no new clients.
The Power of Guest Podcasting is the step-by-step system for doing it differently. It is built on more than 300 guest appearances and written for business owners, marketers, coaches, consultants, and anyone who wants to be heard without an advertising budget.
The book is an Amazon bestseller in podcasting with a 5.0 rating, and it works whether you have never been on a show or you are already booking interviews and want them to actually pay off. If you want to read it first, you can download the complete book free.
★★★★★ rated 5.0 out of 5 across 29 ratings on Amazon
Get the Book FreeWhere to Buy
| Format | Price | Where |
|---|---|---|
| Paperback | $12.13 | Buy on Amazon |
| Hardcover | $19.99 | Buy on Amazon |
| Ebook | $0.99 | Buy on Kindle |
| Audiobook | $4.99 | Listen on Spotify |
215 pages. Published January 2026 by Rose Avenue Press.
Want It Signed?
I keep a small batch of signed copies on hand. The book itself is free. You cover $8.95 shipping, and I sign and mail it myself from Los Angeles.
Get a Signed Copy for $8.95 Shipping
Ships in 2 to 3 business days. US addresses only. Outside the US, any edition above ships worldwide from Amazon.
More audiobook retailers are rolling out through Voices by INaudio.
★★★★★
“Found this book at exactly the right time, just as I was starting to get into podcasting to grow my business. It’s very informative and saved me dozens of hours and trial and error on my own. It would have taken me about a year of fumbling through podcasts before I figured out this info on my own.”
John C, verified purchase
What You Will Learn
- How to get booked on podcasts that align with your goals
- How to prepare talking points that build credibility and trust
- How to deliver interviews that position you as an authority
- How to turn one appearance into traffic and leads
- How to repurpose your content for SEO and social media
- How to find shows worth your time and skip the ones that waste it
Guest podcasting works best as a system, not a one-off tactic. The framework keeps working long after the interview ends, which is why it has become my most reliable authority channel.
★★★★★
“I’m an entrepreneur and have recently launched version 3.0 of my ecommerce website. The first three years have been slow. Reading Brandon’s book has been an excellent source of advice and insights about how to find and develop relationships with podcasters and their audiences and gain the growth, credibility and leads.”
Jim Lee, verified purchase
Who This Book Is For
Small business owners and solo practitioners who need visibility without an ad budget. Coaches, consultants, and freelancers who sell expertise and need people to trust them first.
Marketers and agency owners who want a repeatable channel that also builds links. Authors, speakers, and founders with something to say and no easy way to reach an audience.
You do not need a large following. You do not need to be famous. You need a clear message and a process for getting in front of the right rooms, and that is what the book gives you.
★★★★★
“This is a clear, practical guide that cuts through a lot of the noise around modern marketing. Brandon breaks down guest podcasting in a way that feels approachable and realistic, especially for people who don’t want gimmicks or hype. What stood out most to me is the emphasis on building real relationships and authority over time, not just chasing quick wins.”
Lennys Carrillo, verified purchase
About the Author
Brandon Leibowitz founded the Los Angeles digital marketing agency SEO Optimizers in 2007. For nearly two decades he has helped businesses increase visibility, traffic, leads, and sales through search and digital marketing.
He has appeared as a guest on more than 300 podcasts and teaches this material regularly for SCORE, the U.S. Small Business Administration, and the Beverly Hills Chamber of Commerce. He also writes about podcast SEO and speaks at industry conferences including BrightonSEO.
“Guest podcasting is one of the most overlooked ways to drive real business results. This book shows how to use it strategically.”
Zaid Ammari, Founder of PPC Masterminds
Frequently Asked Questions
What is guest podcasting?
Guest podcasting is appearing as an interview guest on someone else’s show rather than hosting your own. You borrow an audience that already trusts the host, which is far faster than building a following from scratch. Each episode also leaves a permanent page with a link back to your site, so a single conversation keeps producing visibility and referrals for years.
Do I need a big following to get booked on podcasts?
No. Hosts book guests who make good episodes, not guests with big followings. What matters is a clear topic, a specific point of view, and a pitch that shows you understand the show. Most of the podcasts that grow a business are small and focused rather than large and general, and those hosts are actively looking for guests.
How long does it take to get booked on a podcast?
Most guests hear back within one to three weeks of a good pitch, and recording usually happens two to six weeks after that. The episode then publishes on the host’s schedule, which can be another month or two. Expect roughly two to four months from first pitch to a live episode, which is why consistent outreach beats a single burst.
Is this book good for beginners?
Yes. The book assumes no podcasting or marketing experience and starts with how to find shows worth pitching. If you have already done interviews, the later chapters on repurposing and follow-up are where most of the value sits. Readers who want to try it first can download the complete book free, and there is a companion bonus pack of templates.
Does guest podcasting help with SEO?
Yes. Every episode typically produces a show-notes page that links to your website, which builds authority the way earned links do. Interviews also get transcribed and indexed, so your name and topic start appearing in search and AI answers. This is why guest podcasting is often described as the best backlink strategy available to small businesses.
Can libraries order this book?
Yes. Libraries can order all four formats through Ingram and Baker & Taylor, and the audiobook is distributed to OverDrive and Hoopla through Voices by INaudio. The LCCN is 2026900369. Collection development staff can download a one-page ordering sheet below, and Brandon also offers a free author talk for library programming across Southern California.
★★★★★
“I am so glad that I purchased this book. I have always wondered the importance of podcasts and providing an outlet to a wider audience. A must read if you are looking to grow your business!”
Kainichiwa, verified purchase
For Libraries and Bookstores
The Power of Guest Podcasting is available in four formats, distributed through IngramSpark to Ingram and Baker & Taylor at a 55% discount, returnable. The audiobook reaches OverDrive, Hoopla, and Baker & Taylor through Voices by INaudio.
Collection development staff can find the full bibliographic record, ISBNs, and LCCN 2026900369 on the library ordering page. Booksellers can find trade terms, specifications, and event details on the bookstore trade terms page.
Questions on availability or bulk orders can go to brandon@seooptimizers.com.
Ask Your Library to Order It
Readers can request the book through their library’s purchase suggestion form, which most systems keep under a heading like “Suggest a Purchase” or “Request a Title.”
Copy this line into the form: The Power of Guest Podcasting: How to Get Booked, Build Authority, and Grow Your Business by Brandon Leibowitz, Rose Avenue Press, January 2026, paperback ISBN 979-8-9944935-0-2, LCCN 2026900369.
Adding that the title is available through Ingram and Baker & Taylor at a 55% discount and returnable usually saves the selector a lookup.
Prefer It Done For You?
The book is the do-it-yourself version. If you would rather not pitch shows yourself, that is what our podcast guest booking service handles, and it sits inside the wider podcast marketing program.
Book Brandon to Speak
Brandon presents a free 60-minute workshop for libraries, chambers of commerce, and small business groups called How to Get Booked on Podcasts and Build Your Authority.
There is no fee and no travel cost anywhere in Los Angeles, Orange, or Ventura counties, and the session runs virtually anywhere. Attendees leave with a pitch template and a podcast-finder worksheet they can use the same week.
To check dates, email brandon@seooptimizers.com or call (310) 940-9463 with two or three options.
What Readers Say
The Power of Guest Podcasting is an Amazon bestseller in podcasting, rated 5.0 out of 5 across 29 ratings. Every review below is from a verified purchase, and the photos were taken by readers.
See all 29 reviews on Amazon.
★★★★★
“Straight to the point and super practical. The Power of Guest Podcasting breaks down exactly how to get booked on podcasts and turn interviews into real growth. Easy to read, actionable, and genuinely helpful.”
P.H., verified purchase
★★★★★
“A practical, no-nonsense guide that transforms podcast guesting from a hit-or-miss tactic into a repeatable system for building authority and driving business growth without heavy ad spend. Especially valuable for coaches, consultants, and entrepreneurs seeking sustainable visibility.”
Awgie Hazeltine, verified purchase
★★★★★
“I love this book. So much helpful information about how to grow the business. Definitely helpful from a marketing perspective and in general. I personally found so many helpful tips and hacks.”
Alina Lidych, verified purchase
★★★★★
“This book is an outstanding guide for anyone who wants to use podcasting strategically, not just to have a voice, but to become a recognized authority in their industry. Every chapter feels intentional and actionable, making it easy to implement what you learn.”
Verified Amazon customer
★★★★★
“I really like this book. It is simple, practical, and gives great tips on growing your audience through guest podcasting.”
Sumit Kumar, verified purchase
Keep Reading
If you want to start before the book arrives, the blog covers most of the same ground in shorter form. The overview of getting booked as a guest walks through the whole process. When you are ready to send your first emails, the guide to pitching podcast hosts includes templates you can copy.
If you are weighing whether to handle outreach yourself, it is worth comparing DIY booking against an agency. It also helps to know what podcast booking costs before you spend anything. Readers who prefer working through the material with support can watch the guest podcasting class replay.