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The full 215-page guide to getting booked on podcasts and turning interviews into leads
Download the complete book, The Power of Guest Podcasting, free.
Not a sample and not a chapter. The entire book, as a PDF you can read on any device.
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What You’ll Learn Inside:
- How to identify podcasts that actually attract your ideal customers
- How to avoid shows that waste time but deliver no traffic or leads
- How to position yourself as a valuable guest, not a self-promoter
- How to turn a single interview into ongoing visibility and authority
- How to use guest podcasting even if you do not have a big following
- How to build trust faster by borrowing other people’s audiences
That is the full system, start to finish, in 215 pages.
“The Power of Guest Podcasting by Brandon Leibowitz is a practical, no-nonsense guide that transforms podcast guesting from a hit-or-miss tactic into a repeatable system for building authority and driving business growth without heavy ad spend.”
★★★★★ Awgie Hazeltine, verified Amazon review
Why Guest Podcasting Beats Cold Outreach
A podcast host spent years earning the trust of the people who listen every week. When that host introduces you, you borrow that trust instead of building it from scratch.
That is the whole advantage. One good interview can do more than months of cold email, because the audience chose to be there.
Episodes also keep working long after the recording date. The show page stays online, gets indexed, and keeps sending people to your site months later.
Most hosts link to their guests in the show notes, which is why interviews double as a clean way to earn quality backlinks.
What Is Inside the Book
It starts with the part most people get wrong, which is choosing shows before pitching them.
You get the filters I use to judge a show: audience fit, download range, how the host treats guests, and whether older episodes still pull traffic. The software side is covered separately in our free tool list.
From there it covers the pitch structure that gets replies, how to prepare so the interview is worth the host’s time, and what to do in the 48 hours after an episode goes live.
The last third is the part almost nobody does, which is turning one recording into months of traffic, links, and leads.
“Found this book at exactly the right time, just as I was starting to get into podcasting to grow my business. It’s very informative and saved me dozens of hours and trial and error on my own.”
★★★★★ John C, verified Amazon review
How One Interview Turns Into Leads
An interview is the start of the work, not the end of it. The recording gives you an asset you can use for months.
Clip the best three minutes for social. Turn the transcript into a post. Send the episode to your list, and to the prospects who never replied.
Point every mention back to one page you control, so the attention lands somewhere that can convert it.
Who This Book Is For
Coaches, consultants, and service providers who sell expertise and need people to trust them before they buy.
Founders and marketers who want a channel that builds authority and links at the same time, without an ad budget.
You do not need a following to start. You need a clear message and a repeatable way to get in front of the right rooms.
Already booking shows and want help turning them into search traffic? Start with our podcast marketing work.
I’ll only use your email to send the book and occasional podcasting insights.
Prefer it in print or audio? The book page has all four editions and prices.
Buying for an institution instead? There are trade terms for bookstores and ordering and collection data for libraries.
“I have always wondered the importance of podcasts and providing an outlet to a wider audience. A must read if you are looking to grow your business!”
★★★★★ Kainichiwa, verified Amazon review
Frequently Asked Questions
How do I get on a podcast as a guest?
To get on a podcast as a guest, build a short list of shows your customers already listen to, then pitch the host a specific episode idea rather than your biography. Hosts book guests who make their job easy, so name the topic, the takeaways for their audience, and why you can speak to it. Most shows take pitches by email or through a form on the show page.
How can I find a podcast to be a guest on?
To find a podcast to be a guest on, search your topic in Spotify, Apple Podcasts, and YouTube, then keep only the shows that published something in the last month. Look at who your competitors have been interviewed by. Recency matters more than size, because a show that stopped publishing cannot book you. The book covers the filters worth applying before you pitch.
How to prepare as a guest for a podcast?
Preparing as a guest for a podcast takes about an hour. Listen to two recent episodes to learn the format and the host’s style. Write down three stories with real specifics in them, because stories are what listeners remember afterward. Test your microphone and connection the day before. Then choose one place to send listeners, simple enough that you can say it out loud.
Do people get paid as guests on podcasts?
Most people do not get paid as guests on podcasts. The exchange is audience access rather than a fee, and the return comes from listeners who visit your site, the link in the show notes, and the credibility of being introduced by a host. Some large shows charge guests to appear, which makes it advertising rather than an interview. Treat a fee request as a paid placement.
You Have the Tools. Here Is the System.
The book is the thinking. The system is the doing: the prompts, the SOPs and the templates already written so you can run it this week.
The Complete Podcast Guesting System is four modules: the AI prompts that do the research and drafting, the outreach SOPs that get you booked, the conversion assets that turn a listener into a visitor, and the SEO repurposing frameworks that turn one interview into seven pieces of content and a high-authority backlink.
$97 one time. Instant access.
See the Podcast Guesting System
Who Put This Together
I am Brandon Leibowitz, and I have run SEO Optimizers since 2007. I have been booked on dozens of podcasts as a guest, and I wrote The Power of Guest Podcasting about how to do it as a repeatable system rather than a lucky break. I will sign a copy and mail it to you, and you only cover $8.95 shipping.
I have been booked on more than 300 podcasts, and the book is the system I used to do it. What the book cannot do is pick the shows for your specific business or write the pitch in your voice, which is the part we handle for clients.
★★★★★ 4.9 out of 5 across 249+ client reviews on Google and Yelp
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