How to Use Header Tags for SEO

In SEO, as in life, we sometimes have a tendency to over-complicate things. Even when you’re just learning about SEO, it’s easy to get wrapped up in complex theories. But while you’re investigating things like how Google values social media, also be prepared to grab some of the low-hanging fruit. Getting your header tags right…

7 Conversion Optimization Techniques For Mobile Friendly Websites

Conversion rate optimization, or CRO, refers to practices and techniques that are used to increase the number of users that reach your landing pages and convert into paying customers. It’s a wide field with a lot of different practices, but there’s a major divide here: mobile and desktop users. The techniques that work for a…

Are TLDs Really Relevant for SEO?

Are you still wondering what domain extension to choose for your new blog or your new project? Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice? Actually, NO. There are plenty of myths around the role of TLDs and domain names…

Should Your Company Website Have A Mission Statement?

You see this often on your partners’ and competitors’ websites. A page, a paragraph or a line stating the mission (or the values) the company plans to fulfill and how. When done in detail, a mission page will cover everything from business ethics to B2C relationships and HubSpot event lists 12 inspiring company mission statements…

Increase Your Blog Traffic With A Clever Internal Linking Strategy

It’s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT— What about your current visitors? How do you keep them on your blog instead of driving them outside? What about your bounce rate? Believe it or not, the…

Does Guest Blogging Help With SEO Rankings?

I know, I know— controversial topic after Matt Cutt’s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the “all nofollow” reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now.…