How to Use Header Tags for SEO

In SEO, as in life, we sometimes have a tendency to over-complicate things. Even when you’re just learning about SEO, it’s easy to get wrapped up in complex theories. But while you’re investigating things like how Google values social media, also be prepared to grab some of the low-hanging fruit. Getting your header tags right…

Organically Rank Any YouTube Video in Google & YouTube Video Search

It can be a lucrative investment making a video to promote your product or service, but the real value is getting the video proper exposure to your target audience so people are aware that the video exists. It is easy enough to create a video and post it on YouTube or Vimeo, but that will…

Comment Backlinks: Do They Still Work For SEO?

To read Brian Dean’s post at Backlinko, comment backlinks sound not just outdated a technique, but even boring. In fact, he warns readers that they’re “NOT going to find anything about guest posting (blah) or blog comments (yawn)” in his post. Yet you can still buy blog comment services from most SEO websites (run a…

Are TLDs Really Relevant for SEO?

Are you still wondering what domain extension to choose for your new blog or your new project? Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice? Actually, NO. There are plenty of myths around the role of TLDs and domain names…

6 WordPress Plugins for Marketing and SEO

There are WordPress plugins for pretty much every purpose out there, but when it comes to Marketing and SEO, you can count the good ones on the fingers of one hand (maybe two, if your search goes deep enough). In my 12 years old of blogging for personal and professional reasons, only 6 WordPress plugins…

Should Your Company Website Have A Mission Statement?

You see this often on your partners’ and competitors’ websites. A page, a paragraph or a line stating the mission (or the values) the company plans to fulfill and how. When done in detail, a mission page will cover everything from business ethics to B2C relationships and HubSpot event lists 12 inspiring company mission statements…

Does Guest Blogging Help With SEO Rankings?

I know, I know— controversial topic after Matt Cutt’s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the “all nofollow” reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now.…