Are TLDs Really Relevant for SEO?

Are you still wondering what domain extension to choose for your new blog or your new project? Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice? Actually, NO. There are plenty of myths around the role of TLDs and domain names…

Does Guest Blogging Help With SEO Rankings?

I know, I know— controversial topic after Matt Cutt’s blog post shunning guest blogging for SEO in 2014. Even more controversial after the mass penalty on MyBlogGuest.com and the “all nofollow” reaction from eConsultancy that followed. Guest blogging really seems like a gray area to find your marketing and link building efforts in right now.…

10 Pay Per Click Steps to Reduce Costs and Increase PPC Conversions

Pay per click (PPC) advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that PPC can be quite an exhausting and overwhelming task when it is really broken down. For the most part you can enter your keywords and create…