One Team, All Channels
Search, ads and social run as one plan built around your site, rather than three agencies selling separate packages.
- Which channel earns most first
- What a lead costs on each
- Where budget is being wasted
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What Is Digital Marketing?
SEO Optimizers runs search, paid ads and social as a single plan rather than separate packages, with budget moved toward whatever returns most. Splitting channels across agencies is what creates the gaps, because nobody is accountable for the number that actually matters.
What Digital Marketing Services Include
Digital marketing services are the paid and organic channels a business uses to get found and generate leads online. For most small and mid-sized companies that means SEO first, paid search second, and social and content supporting both.
Digital marketing services cover every channel that brings customers to your website: search, paid ads, social, content and the tracking that tells you which of them worked.
Most agencies sell these separately. We run them as one plan, because the same keyword research feeds your organic pages and your ad targeting, and the same landing page has to convert both.
Some teams only need someone senior steering that plan. That is a fractional SEO consultant.
Which Channel Should You Start With
The honest answer depends on how fast you need leads and how much you can spend. This is the comparison we walk clients through before quoting anything.
| Channel | Best for | Time to results | Cost model |
|---|---|---|---|
| Search engine optimization | Compounding traffic and long-term cost per lead | 3 to 6 months | Monthly retainer |
| Paid search | Immediate leads and testing which offers convert | Days | Ad spend plus management |
| Local SEO | Businesses that serve a city or a service radius | 1 to 3 months | Monthly retainer |
| Paid social | Demand generation and retargeting warm visitors | Weeks | Ad spend plus management |
| Content and email | Nurturing people who are not ready to buy yet | 2 to 4 months | Per project or retainer |
Businesses that already rank but do not convert are a different case. There the fix is not another channel, it is conversion rate optimization on the pages you already have.
Search Engine Optimization
SEO is the channel that keeps working after you stop paying for clicks, which is why it anchors most of the plans we build.
The work covers keyword research, page titles and meta descriptions, content, site speed, internal links and backlinks. Nothing here is exotic, and the results come from doing all of it consistently rather than any single trick.
For businesses serving a specific area, most of the gain comes from Google Maps and the local pack rather than national rankings. That is a different skill set, covered under local SEO services.
“Brandon knows his stuff and helped us optimize our SEO and website design.”
★★★★★ Sebastian, verified Google review
Paid Advertising
Paid search puts you at the top of the results the day the campaign goes live, which makes it the fastest way to test whether an offer converts at all.
We use it two ways: to generate leads while SEO builds, and to buy data. The keywords that convert in Google Ads tell you exactly which pages are worth building organically.
Ad spend is paid to the platform, not to us. Management is billed separately so you always know what you are paying for the media versus the work.
Social Media and Content
Social rarely produces direct leads for the businesses we work with, and we will say so rather than sell you a package that will not pay back.
Where it does earn its place is retargeting the people who already visited, and giving buyers something to find when they check whether you are real. Podcast appearances and guest content do the same job for authority.
How We Decide What Runs First
Every plan starts with your own analytics rather than a template. We look at what already ranks, what already converts, and where the gap is between the two.
Sometimes that means we recommend spending less. If your rankings are fine and your pages are not converting, buying more traffic makes the problem more expensive rather than smaller.
You get the reasoning in writing before anything runs, along with what we expect it to produce and when.
“His company designs highly effective campaigns on Google Ads, our numbers grew tremendously in weeks.”
★★★★★ Daniel Walz, verified Google review
What Digital Marketing Services Cost
We sit at the bottom of the agency market on price, never below it. Anyone quoting a few hundred dollars a month is selling automated reports, and you will spend more undoing the damage than you saved.
“Within only a few months, my Google stats went up and up. They were even able to write guest blogs for me, since my business is all about local history.”
★★★★★ Matti Geyer, verified Google review
Why Choose SEO Optimizers
Brandon Leibowitz has run SEO Optimizers since 2007, which covers every algorithm change from Panda through to AI Overviews.
You work with the person doing the work, not an account manager relaying instructions to a team you never meet. That is the whole reason the agency stayed small.
The approach is the same one we teach publicly at workshops and on podcasts. If you want to see how we think before hiring anyone, start with a free website analysis.
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Frequently Asked Questions
What do digital marketing services actually include?
Digital marketing services include SEO, paid search, paid social, content, email and the analytics that measure them. Which ones you need depends on how customers find businesses like yours, so the plan should start with research rather than a fixed package. A plumber and a software company both need digital marketing, but almost none of the same work, which is why a fixed package tends to overcharge one and underserve the other.
Most clients run two or three channels rather than all of them.
How much do digital marketing services cost?
Digital marketing services are quoted per business rather than from a package list, because the mix changes what the work costs. What moves the number: how many channels you run, whether content and creative are produced or supplied, and how much of the tracking already works. Ad spend is a separate line from the management fee, and any quote that blends the two makes it impossible to tell what you are paying for.
Ad spend is paid directly to Google or Meta and is separate from management fees. Start with a free website analysis and we will scope it.
How long before digital marketing works?
Paid ads produce traffic within days, while SEO usually takes three to six months to show meaningful movement and continues compounding after that. Local SEO tends to move faster than national SEO, often within one to three months. Email and remarketing sit in between, since both work off traffic you have already earned and start producing as soon as there is a list or an audience to use.
Anyone promising first page rankings in thirty days is either bidding on your brand name or misleading you.
Should I do SEO or paid ads first?
Run paid ads first if you need leads this month or you are testing a new offer, and start SEO immediately alongside it if you plan to be in business in a year. The two feed each other, because the keywords that convert in ads tell you which pages are worth ranking organically.
Budget permitting, running both is cheaper per lead than either alone.
Do you work with businesses outside Los Angeles?
We work with businesses outside Los Angeles and around the world, and being in the same city has never been a requirement for search work. Everything happens through your website, your Google Business Profile and shared reporting, none of which needs an in-person visit. Los Angeles clients are welcome to meet in person, and the rest run on scheduled calls, which is how most of our accounts have always worked.
Local SEO clients do get an advantage from us knowing their market, which is why our own local pages focus on Southern California.
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What are the 7 types of digital marketing services?
The seven types of digital marketing services most agencies offer are search engine optimization, pay-per-click advertising, social media marketing, content marketing, email marketing, affiliate or influencer marketing, and conversion rate optimization. Web design is sometimes counted as an eighth. Most businesses run three or four of the seven well rather than all seven poorly, and picking which three is the decision that actually sets the results.
Very few businesses need all seven at once. The useful question is which two or three reach your buyers where they already are, because spreading a modest budget across seven channels usually means none of them gets enough to work.
Will digital marketing be replaced by AI?
Digital marketing will not be replaced by AI, but the work inside it is changing quickly. AI now writes first drafts, builds ad variations, and summarizes reporting in seconds, which removes a lot of production time. What it does not replace is knowing which channel deserves the next dollar, or being accountable when a campaign misses, and that judgment is what a business is actually buying.
What it does not do is decide which market to enter, judge whether a claim is credible, or own the relationship with your customers. Search itself is shifting too, so the practical response is making sure AI assistants can find and cite your site.
Related Services
Each channel runs as part of one plan. See SEO services, PPC management, social media marketing, fractional CMO services and SEO coaching.
The quickest way to see where you stand is a free website audit, and SEO web design handles it when the site itself is the constraint. Everything you publish is planned through content marketing.