In today’s Internet world, marketing a startup is a whole new ball game than it was a decade ago. Even 2 years ago, SEO was an easy tactic that was too simple to slip past the sensors of search engines and be a success without a lot of fuss and hassle. Today, however, a new, fresher strategy is needed in regards to SEO to keep your business relevant in Google and other search engines. Some things you can try include:
Get Mobile Friendly
This is absolutely necessary these days. It’s becoming the new standard actually and Google made that pretty clear with its last update. Many marketers think they have to revamp their entire websites. This is not the case. You will find plenty of SEO services in Montreal that will help you optimize your website for mobile users and it won’t cost you a fortune. Even if money is a concern, you will ultimately lose more money in the long run by not having your site be mobile friendly than you would pay to make it mobile compatible.
Create Quality Content
Google easily detects well-written content. In the same token, it can also detect poor quality content as well or plagiarized content. To be successful with SEO, you have to create content that is high quality only for your site. Websites are actually rewarded by Google when they consistently provide quality content and those rewards come in forms of higher rankings, more traffic, more sales and more profits.
Stepping up to the plate and becoming a serious player in social media is Google +. It is also becoming a big deal with search engines as well. If you do not have a Google + page for your business yet, you need to stop what you are doing and go create one now. Once you do that, you can expect Google to pay more attention to your webpages. Begin encouraging people to +1 your content and pages and to join your circle. The bigger your Google circle becomes, the more likely your site will be found by users performing searches.
Page Speed Time
Millions of dollars has been spent by Google for creating quicker load times for its search results. If they are taking this seriously, why wouldn’t you? Reducing your page speed load times by a few seconds can have a huge impact on the popularity of your site with both users and search engines.
Social media is huge and is here to stay. With SEO in mind, it is a huge part of a marketing strategy for any business. Social media signals are already being included in search engine algorithms to factor in rankings and will be skyrocketing from now on.