Pitched, Not Sprayed
A short list of shows your buyers actually listen to, pitched with an angle the host will book.
See which shows are realistic for you right now with a free website analysis.
★★★★★ 4.9 out of 5 across 240+ client reviews on Google and Yelp.
Prefer to talk first? Call (310) 940-9463.
What a Podcast Booking Agency Does
A podcast booking agency researches relevant shows, pitches you as a guest, and coordinates scheduling. The return comes as authority links, branded search and warm leads, not immediate sales.
A podcast booking agency finds the shows worth your time, writes the pitch that gets you on them, and manages the back and forth so you only show up to record.
The work is unglamorous. It is research, a well-argued email, and persistent follow-up.
What separates a good campaign from a bad one is the target list. Pitching the hundred biggest shows in your industry gets you nothing, because those shows book months ahead and want guests with a track record.
Pitching forty mid-sized shows whose listeners are your buyers gets you booked, and it builds the track record that makes the bigger shows possible later. That is the same compounding effect behind link building, except the asset is a conversation.
“Thank you Brandon for connecting on coming onto my podcast. I have seen the results others have and I am already seeing an impact from being connected.”
★★★★★ Ian Tolson, verified Google review
Our Podcast Booking Process
Four steps, run in order, with nothing asked of you until the recording itself.
Step 1: Define the angle, not the audience
Most agencies start by asking who you want to reach. We start by working out what you can say that a host cannot get from someone else.
Hosts book topics, not job titles. A specific angle is the difference between a reply and silence.
Step 2: Build a target list sized to your authority
We research shows in your niche and rank them by whether their listeners are your buyers, not by download count. Each show gets checked for whether it is still publishing, since a surprising share of podcasts are dormant.
The list is usually thirty to sixty shows. You see it and can strike anything you do not want.
Step 3: Pitch and follow up
We write a personalized pitch per show, referencing an actual episode, and send it. Then we follow up twice, because the majority of bookings come from the follow-up rather than the first email.
We track which angle earns replies and adjust. The pitch is tested, not assumed.
Step 4: Schedule, record, then make it count
We coordinate the calendar and send you a brief before each recording. After the episode airs, we check that the link is live and pointing at the right page.
The appearance then gets referenced from your own site, so the authority points somewhere that converts.
“I definitely got more visibility and exposure online with these services.”
★★★★★ Ben Empey, verified Google review
What Guest Podcast Booking Costs
Pricing tracks how competitive your niche is and how many appearances you want each month.
What moves the number: how recognizable your name already is, how niche your industry is, whether you have prior appearances to point at, and how fast you want the calendar filled.
The gap between cheap and expensive packages is almost always how many pitches actually get sent, which our breakdown of podcast booking costs lays out in detail.
Hiring an Agency vs Pitching Yourself
Pitching yourself works, and plenty of people do it well. The question is whether the hours are worth more spent elsewhere.
| Doing it yourself | Hiring an agency | |
|---|---|---|
| Cost | Your time, roughly 6 to 10 hours a month | |
| Time to first booking | 2 to 3 months, longer without a list | About 6 weeks |
| Biggest failure point | Follow-up stops when work gets busy | Paying for pitches that never get sent |
| Best for | A handful of target shows you already know | Sustained volume across a niche |
If you want to try it yourself first, our guide on how to pitch podcast hosts includes the templates we use.
When Guest Booking Is Not the Right Spend
If your site does not convert the traffic it already gets, fix that first. An appearance that sends people to a leaky page wastes the appearance.
It also suits expertise-led businesses far better than price-led ones. Podcast listeners respond to someone who knows the subject, which is a slow way to reach a buyer who only wanted the cheapest option.
And if you need pipeline inside thirty days, this is the wrong channel. Episodes often air six to eight weeks after recording, so the timeline is set by the hosts.
“I have already made my investment back in advice I was able to offer clients.”
★★★★★ Helene Vinson, verified Google review
Why Choose SEO Optimizers
Brandon Leibowitz has been a guest on dozens of shows since 2007 and has run the pitch process from both sides of the inbox.
That matters because the pitch is the entire job. Hosts reject generic outreach in seconds, and an agency that has never been booked writes generic outreach.
You can hear how the conversations actually go on our SEO podcast, which collects the appearances.
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I’ll walk you through:
Which shows are realistic for you right now
How to craft a pitch that gets you booked
How to turn guest appearances into traffic, leads, and authority
“Brandon knows his stuff and helped us optimize our SEO and website design.”
★★★★★ Sebastian, verified Google review
Podcast Booking Service FAQs
How much do podcast booking services cost?
Podcast booking is quoted per campaign, because the outreach effort varies more than the deliverable does. Niche competitiveness is the main driver: a narrow industry has fewer relevant shows, so each booking takes more pitching.
Volume matters too, since two appearances a month is a different workload from five. Start with a free website analysis and we will scope the target list.
How many podcasts will I get booked on?
Most clients land two to four appearances per month once outreach is warm, though the first six weeks run slower while the target list and pitch get tested. Niche industries book fewer shows but more relevant ones.
We would rather place you on five shows your buyers actually listen to than twenty that nobody in your market hears.
Do podcast appearances actually help SEO?
Podcast appearances help SEO through the episode pages that shows publish, which usually carry your name, your company and a link from an established domain. They also lift branded search, which is one of the strongest signals you can influence directly.
The effect shows up as authority and mentions rather than movement on a single target keyword.
Do I need a big audience to get booked?
You do not need a big audience to get booked as a podcast guest. Hosts care whether you can hold a conversation and teach their listeners something useful, not about your follower count.
A specific, well-argued angle beats a large but generic profile, which is exactly why the pitch matters more than your reach does.
Can you get me on a specific show?
Sometimes, but we will tell you honestly when a target is unrealistic rather than bill you for pitching it repeatedly. Large shows book months ahead and usually want guests with prior appearances.
The normal path is building a track record on mid-sized shows first, which happens faster than most people expect.
How long does it take to get booked on a podcast?
Getting booked on a podcast takes about six weeks from the start of a campaign to the first confirmed recording. Building the target list and testing pitch angles fills the first few weeks.
Episodes then air on the host’s schedule, often six to eight weeks after recording, so the first appearance usually goes live in month three.
What do I have to do during a podcast campaign?
During a podcast campaign you approve the target list, show up for recordings, and nothing else. We handle research, pitching, follow-up and scheduling.
Each recording runs about forty minutes and we send a short brief beforehand covering the host, their audience and the angle we pitched, so you are never walking in cold.
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Related Services
Guest booking is one part of a wider program. The podcast marketing services page covers how the pieces fit together.
Adding link building widens the same authority base that appearances build. Broader SEO services make sure that authority lands on pages that rank.
For the channels beyond search, see digital marketing services. If you would rather run the outreach in house, SEO coaching is the cheaper route.
The quickest way to see where you stand is a free website audit.