ACoS You Can Live With
Any campaign can buy sales. Few buy them profitably. We manage to margin, not to impressions.
- What your true ACoS is
- Which campaigns lose money
- Where bids are set too high
Start with your Free Amazon Advertising Review.
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★★★★★ 4.9 out of 5 across 240+ client reviews on Google and Yelp
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What Are Seller Central Ads?
Seller Central ads are the Sponsored Products, Brands and Display campaigns you run from your own seller account. They are bought on a cost-per-click basis and judged on ACoS, the share of sales spent on advertising, which is the number that decides whether a campaign is worth running.
Amazon Seller Central Ads With Results
Amazon Seller Central advertising covers Sponsored Products, Sponsored Brands, and Sponsored Display campaigns run from your seller account. Managed properly it does two jobs at once: it sells profitably today, and the sales velocity it creates lifts your organic ranking, which lowers what you need to spend tomorrow.
It’s estimated that 90% of e-commerce websites are not actively advertising on Amazon. This leaves open a huge window of opportunity as Amazon is one of the largest and most trusted e-commerce sites on the web. Listing your products on Amazon simply is not good enough anymore, you must differentiate yourself from the competition An easy and cost effective way of doing so is with Amazon ads. These are extremely cost effective in comparison to Google Ads. Even if a company is doing AMS, the large majority of the time the sites fail to get optimal results, in large part, because they’re not properly optimized to achieve maximum return on ad spend. Our AMS services gives your website the edge needed to compete and achieve those coveted top spots in the Amazon, thus increasing ROI.
With hundreds of millions of products on sale on Amazon, and tens of thousands of new ones getting added to it daily, new and even old sellers that aren’t very well-established or popular hardly stand a chance.
However, if you think your products are not getting the kind of attention they deserve, Amazon Seller Central Ads is exactly for you.
“He made the process simple and easy to understand, and his strategies really helped us optimize.”
★★★★★ Justin Weiner, verified Google review
Amazon Strategy
You can’t just put up your products on Amazon and expect the sales to start rolling in. The competition is beyond fierce on the world’s largest online selling platform, and without a great strategy, you would likely struggle to get even a few sales.
That being said, a good strategy where you define a clear approach for you to take to beat the competition and get the ball rolling in terms of sales and reviews can quickly take you from being another failed seller on Amazon to a highly successful, well-established one.
“Top notch services. They helped with my reputation on Google and fixed it within one month.”
★★★★★ Raymond Lumsden, verified Google review
Amazon Seller Central Ads
It’s a well-known fact that Amazon favors sellers that are already raking in huge amounts of revenues in sales and getting lots of positive reviews. As a new seller, you have neither of these.
While well-written product descriptions and following the basic guidelines might help, they may not put you in a much better position to sell better. And that’s precisely where Amazon Seller Central Ads comes in.
It’s perhaps one of the only, but highly effective ways for new sellers as well as those not getting many sales to instantly improve visibility for their products, start getting sales, and score a few great reviews.
Once you get the initial traction, things will drastically improve organically as well, and you will have buyers finding your products rather than you having to promote them every time.
Amazon Advertising
The only way to advertise your products on Amazon is through their Amazon Seller Central Ads. However, not many businesses and sellers manage to utilize it to the fullest, and fail to achieve the kind of success they could due to their lack of expertise and knowledge about how to get the most out of it.
This is where we come in. We have a lot of experience creating just the right kind of ads that are not only well-optimized, but also easily stand out from the others, driving much better conversions and ensuring a great ROI.
“Brandon knows his stuff and helped us optimize our SEO and website design.”
★★★★★ Sebastian, verified Google review
Amazon Ad Types and What They Do
| Ad type | Where it appears | Best used for |
|---|---|---|
| Sponsored Products | In search results and on product pages | The workhorse, direct sales and rank |
| Sponsored Brands | Banner at the top of search | Brand visibility across a range |
| Sponsored Display | Off Amazon and on competitor pages | Retargeting and defensive placement |
| Auto campaigns | Amazon chooses the targeting | Discovering keywords you missed |
| Manual exact match | Only the terms you name | Scaling what auto campaigns proved |
When Seller Central Ads Are the Wrong Spend
Sponsored campaigns amplify whatever the listing already does. If a product sits under twenty reviews, or is priced noticeably above the competing items on the same search, ads buy clicks that were never going to convert, and they do it faster than an unadvertised listing loses money.
Two other cases are worth naming. A product with thin margin cannot absorb any realistic ACoS, so the campaign is profitable on paper and loss-making in the bank. And a catalog with a single item has nowhere to move budget when that item goes out of stock, which stalls the account rather than growing it.
SEO Optimizers works from Venice Beach in Los Angeles with clients around the world, and we will say when the spend is premature rather than take it. Fixing the listing and the price first usually costs less and returns more than any bid adjustment.
Amazon Seller Central vs Vendor Central
These are two completely different terms. Amazon Seller Central is basically a platform where you sell directly to the customers, as a third-party seller.
On the other hand, Amazon Vendor Central is the platform through which you can sell to Amazon, who then resells it to the customers.
Anyone can register on Amazon Seller Central, but registration on Amazon Vendor Central is invite-only.
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“We have been working with Brandon for the past three years and the campaigns have consistently performed very well.”
★★★★★ Adriana Otal, verified Google review
Frequently Asked Questions
What is a good ACoS on Amazon?
A good ACoS, or advertising cost of sale, depends entirely on your margin rather than on a universal benchmark. If your product margin is 40 percent, an ACoS below that is profitable on the advertised sale itself. Many sellers accept a higher ACoS on new products to build the sales velocity that lifts organic rank, then bring it down once organic placement carries part of the volume.
Should I run automatic or manual Amazon campaigns?
Automatic campaigns are the right starting point because Amazon surfaces search terms you would not have guessed, which is genuine research you can act on. Once the data shows which terms convert, move those into manual campaigns where you control bids precisely, and add the wasteful terms as negatives. Most established accounts run both, with automatic campaigns kept running as a discovery channel.
How much does Amazon advertising management cost?
Amazon advertising management is priced either as a flat monthly fee or as a percentage of ad spend, usually 10 to 20 percent. Flat fees across the market commonly run from about $1,000 to $5,000 a month. Smaller catalogs usually work better on a flat fee. Confirm whether listing optimization is included, since ads sending traffic to a poorly converting listing will produce a disappointing ACoS no matter how well the campaign is built.
Why did my Amazon ad costs suddenly increase?
Amazon ad costs usually increase suddenly because of competition rather than anything you changed. New sellers entering your category, a competitor raising bids, or seasonal demand all push the auction price up. Other common causes are a listing going out of stock and losing rank, a drop in conversion rate that makes each click less efficient, or losing the buy box, which stops most ads from serving.
How long before Amazon ads become profitable?
Amazon ads typically take four to eight weeks to become profitable, because the first weeks are spent gathering data on which search terms convert. Early campaigns look expensive by design: broad targeting finds the winners, and negative keywords cut the losers. Sellers who judge performance in the first fortnight usually kill campaigns just before the data becomes useful.
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Related Services
Advertising and listing quality are the same problem from two directions, so this page pairs with Amazon ads management for the wider account. The organic half of the listing is Amazon SEO. Beyond the marketplace, demand is captured through ecommerce SEO and pay per click advertising, while conversion rate optimization improves what happens after the click on your own store.
The quickest way to see where you stand is a free website audit, and SEO web design handles it when the site itself is the constraint.