Although search engines are smart, more than you probably, they still require help. The big engines like Google, Bing and Yahoo are always improving their technology so they are able to crawl the web better and return more relevant and better results for users. But even the way they operate has its limitations. This is why having a strong SEO strategy is essential. As search engines consistently tweak their algorithms, SEO is ever-evolving. Not all methods of SEO work anymore. Most all of the professional SEO services out there such as seoroyals.com understand this, but many marketers still don’t. Below are just some of the outdated SEO strategies that you shouldn’t waste your time with.
Keyword Stuffed Content
Gone are the days where you could just slip in a few keywords and see your article on the top page of Google in mere hours. Today, you might as well put keyword density out of your mind. Now, it’s all about creating content that your readers will find valuable and interact with. There is still some importance to on-page SEO; however, it has now become secondary importance.
Automating SEO Tasks
Although automation does have its place and can be very useful, automating common SEO tasks like content submission, social media updates and link building should be avoided. Even though it saves you time, it lacks that human touch and people see it nothing more than a spam-bot. You can’t build relationships with bots.
Focusing on Link Quantity Over Quality
These days, the search engines, especially Google, are very strict about link building. If there are too many poor quality backlinks on your Toronto website, chances are your site will get dropped from the search engines. Backlinks that are poor quality can damage reputation and affect your website visitor ratio. Poor quality backlinks include focusing on quantity rather than quality, linking to sites not related to yours and buys cheap backlinks. It isn’t about how many links you have pointing to your Toronto website, it’s about the value they carry with them.
Article spinning was a common popularity in the past years. You could use this software to spin articles and submit them online. Many of these articles were created for the sole purpose of search engines. Often, they were not even readable. Basically, when you spin an article, you are altering the order of the content, the layout of the content and sometimes just changing up the title. This is clearly ‘cheating’ the system. These days, articles like this wouldn’t even get past Google and may even be penalized.
Ignoring Social Signals
Nowadays, most websites and blogs have social sharing buttons. However, there are still many site owners who don’t realize the significance of them and they don’t realize their potential.
A good SEO strategy takes time and patience. It is worth the time though and if you do it correctly the first time, you won’t have to start all over. You can even rely on a Toronto SEO company to do the work for you if you can’t make the time yourself.