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The Benefits of On-Page SEO Services
When it comes to SEO,
a lot of attention is focused on building solid backlinks which boost your
You might be giving
less thought to on-page SEO. But did you know that on-page SEO is just as vital
to your website’s success as its off-page counterpart? Let’s go over some of
the key benefits of on-page SEO. But first, let’s talk briefly about what
on-page SEO is.
What is On-Page SEO?
On-page SEO is about
optimizing your actual website, with a focus on on-page factors such as loading
time, navigation, keywords, content, and overall user experience.
engines want to present quality sites to users. So, no amount of backlinks are
going to push your site to the top if it loads poorly, is difficult to read or
navigate, and/or doesn’t contain high-quality, original content.
But a beautifully
designed website which is offering users informative and original content has
the chance to rank high, given that both on- and off-page factors are in great
Why You Need On-Page
Below are some of the
key benefits of on-page SEO.
1. Help search engine
crawlers navigate and index your website.
Don’t want delays in
search engines crawling and indexing your site so that it can appear in search
results? Optimizing your on-page SEO can make this process go faster.
If you are not sure
how easy it is for search engines to explore your site, we can conduct a site
audit to find out.
2. Improve user
Not only does
improving user experience have the potential to boost your search rankings, but
it also has value in its own right. You want users to remain on your site as
long as possible and to take some action—like calling you to book an
When a site loads
slowly, is hard to navigate, or has an unsightly design, users want to click
out as rapidly as they can. That means they return to the search results pages
and click through to your competitors to find what they need. But when you
offer a smooth and pleasant user experience, they may stick around for longer.
When you optimize
on-page SEO factors such as content structure and navigation, you can funnel
visitors directly toward the action that you want them to take. Following your
sales funnel and calls to action, they can convert at a higher rate, improving
your return on investment.
3. Improve your local
Did you know that
on-page SEO is one of the most critical factors in determining how your website
ranks for local search queries?
Say, for example, that
you are a mortgage broker in Los Angeles. If your pages currently do not
mention terms like “Los Angeles mortgage broker,” “LA mortgage company,”
“Orange County home loans,” and so forth, you are missing out on keyword
optimization that lets search engines know that your site is relevant to these
types of local queries.
keywords in headings throughout your site along with other geo-specific on-page
SEO factors can help your website show up in local search results. This makes
it possible to target valuable local traffic and get your phones ringing.
4. Achieve higher
rankings in organic results for long-tail keywords.
Just as keywords which
are geo-specific can tell search engines that your business is relevant to a
local niche, other keywords and phrases which you incorporate throughout your
website can tell search engines that your site is relevant to various user
Benefits Of Long-Tail Keywords in Your Site Copy:
- Competition for these keywords is usually low since they are so specific.
- They target customers who know what they want and are likely to convert.
- Combined, the two benefits above mean that targeting these types of keywords can be cost-effective.
- They are useful for targeting users who are performing semantic searches.
- Search engines care as much (or more) about intent as they do keywords, and these long-tail keywords check both those boxes.
While it takes some
research to identify useful long-tail keywords, you will discover that they are
pretty intuitive once you get a feel for the types of questions users are
looking up in your niche.
5. Ensure uniqueness
and quality, and avoid penalties from search engines.
The content on your
site needs to be original if you want it to rank. In fact, if search engines
find that you have duplicate content on your website, you can expect a penalty
sooner or later.
If you haven’t, you
might want to explore the Google Quality Rater guidelines at some point, as
this will familiarize you with many of the on-page SEO factors which Quality
Raters are taught to assess. The feedback they provide helps Google to make
decisions about its algorithms.
When you go through
your own pages, you can do so imagining you are a Quality Rater, and can look
for on-page factors which might result in penalties. This is also something we
can do during your site audit.
Order On-Page SEO
Services to Optimize Your Website Now
It can take time and
effort to perform a detailed SEO audit of your site on your own. And if you are
not an expert regarding on-page SEO, it is easy to miss areas where
improvements are needed.
The team at SEO
Optimizers can conduct an in-depth audit of your website, checking your site
structure, navigation, user experience, content, and other on-page factors.
We can let you know
what issues we spot, and we can make recommendations for avoiding penalties,
improving rankings, boosting conversions, and improving return on investment.
We can then work with
you to create a personalized plan to tighten up your on-page SEO. We’ll take
care of the hard work for you so that you can focus on running your business.
Ready to schedule a
consultation? Please give us a call today at (310) 940-9463 or email email@example.com. Let’s improve
your search rankings, increase user session durations, and take conversions to
At SEO Optimizers we ensure that every page on your website has proper on site search engine optimization.
What does this mean? Better results in Google and more website traffic!
There are many factors that go into in site SEO. Let us manage everything from start to finish.
Google Analytics & Webmaster Tools:
Title Tag: Title tags appear in the search engines results page and must accurately describe the page within limited character spacing.
Meta Description: Meta descriptions appear in the search engines results page and must accurately describe the page with a string call to action at the end to entice users to click the search result.
URL Structure: Keyword rich URL’s help associate the page with the target keywords. It adds relevancy, which is what the search engines use for ranking.
Breadcrumbs: Google uses breadcrumb data to display rich snippets as additional links beneath the hyperlinked page name in the search engines results page. This gives more real estate on the search engines.
Schema / Rich Snippets: Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title. This translates to increased CTR’s in the search results page. Schemas wrap around on-page content alerting the search engines what this text string means as it can have multiple meanings. This has been adobted by all the search engines as a standard markup language.”
Facebook Open Graph: Facebook’s Open Graph tags allows a certain level of customization over how information is carried over from a non-Facebook website to Facebook when a page is “recommended”, “liked”, or just generally shared.
Twitter Cards: Twitter Cards allows you to attach rich photos, videos and media experience to Tweets carried over from a non-Twitter website to Twitter.
Header Tags: Header tags are used to differentiate the heading of a page from the rest of the content. The main content should be wrapped in a <h1> tag </h1>/
Canonical Tags: Alerts Google that this is the main URL for the content and that all URL variations of that page should point to this URL.
HTML & CSS: We will ensure that all the content on your pages is fully crawlable by search engines so that all keywords and links are crawled.
Our SEO Philosophy
Our SEO methods work as they have been tried and tested multiple times and worked for successful companies. To learn more about which companies we have worked with view our testimonials page. When all the search engine optimization consulting services have been completed, either you can manage your website’s search engine results or we can manage them for you. Proven results are guaranteed when we apply our corporate methodology of Planning, Building, Deploying, Optimizing and Managing your site.
Grow your online presence today with our proven SEO services!