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Benefits of Podcasts for SEO Purposes
Whether you create a podcast dedicated to search engine optimization or another topic, it’s a solid strategy for building your following and ranking better for SEO. Think about what things you need to create more traction on your podcast. You can get the perfect mix of function and fashion to develop a creative entity that helps you stand out from the rest of your competitors. Here are some benefits of podcasts for your SEO campaign.
Better Ranking for Keywords
Of course, SEO is a stellar topic for podcasting. However, you don’t always need to talk about SEO podcasts to help you build rank. Podcasts have become a new strategy to help you get more traffic organically.
Write a description or summary right under the podcast embed player to describe some of the main details. Search engines will index your paragraph or two. Also, the spiders have advanced to crawl your words in your podcast.
Your audio is as valuable now for determining relevancy and authority. Google can turn your words into metadata that can make it more effective indexing your podcast recordings. Audio content is one of the newer forms of SEO marketing.
Staying to a Schedule
Consistency helps you stay afloat of your competitors. Whether you post daily, weekly, or biweekly, it’s good to have a regular schedule. When people subscribe to you, they check for your new postings.
You want to keep that content roll-out to the same routine to cater to your core audience. The more regular viewers you have to your website or blog, the more the search engine will determine that you have something valuable. You might have a blog post that’s well-written but having a podcast can help you dive deeper into the topic.
The supplemental audio file you use to back up what you wrote can create staying power for your site. Another thing that works with an SEO podcast is getting direct feedback. You can ask them how many new episodes they want from you.
Do a poll that they can vote on your post frequency. You can create more momentum by showing you listened to the advice.
Increase Your Social Media Engagement
You can be creative with how you spread your content across different platforms. If you have social media networks, it’s best to put snippets of your podcast on there utilizing the formats. For Facebook, you might want to create an ad promoting your latest podcast. You can do a story or a reel on Instagram.
Also, you might have videos to help you get more elements to your podcast. If you did a Facetime or Skype video to get that visual connection with your audience or special guest, that’s another avenue to help you get better engagement.
If you have various social media networks, you can always use an automated post tool to help you post in a specific schedule to save time. Social media engagement can also help you see your demographics and how long people tune into your posts.
Developing Better Relationships
If you wanted to promote your brand or have an interesting dialogue, you could always reach out to a podcast such as SEO Optimizers. One of the best things about podcasting is having special guests. One, it keeps the conversation going with a different perspective. Also, it can help you bring a new audience to your scope to create more reach in your brand message.
Each side benefits because there’s mutual respect and gain. When you have better relationships, it can help you create more variety. Also, you’ll be more willing to take risks that can prove beneficial in the long run.
Think about using a podcast to help you create a new lane in your SEO marketing.