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Keynotes, breakouts and panels on search, AI answers and digital marketing. Built for your audience, not delivered off a shelf.
- What your attendees ask about most
- Which topics are already stale
- How the room can act on it
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SEO Keynote Speaker: Quick Answer
An SEO keynote speaker gives your audience a clear picture of how search works now, including AI answers, and what they can change when they get back to the office. Brandon Leibowitz has spoken at conferences, summits and campus events since 2007, in person and virtually.
What the Keynote Covers
Every talk is built from the same starting question: what does this specific room need to stop doing, and what should it start doing instead.
The material is rebuilt for each event, because a room of agency practitioners and a room of association members need genuinely different sessions.
- How search actually ranks pages now, without the folklore that still gets repeated at events.
- AI answers and what they did to clicks, using real before and after numbers rather than predictions.
- Local search and Google Business Profile, for audiences with physical locations.
- Content that earns the position, and why most published pages never had a chance.
- Where paid and organic overlap, so the room stops paying twice for the same click.
“He was able to present the information with ease in laymen terms, however did not restrict the knowledge he shared.”
★★★★★ Kimberly Baradei, verified Google review
How to Choose an SEO Keynote Speaker
Most searches for the best SEO keynote speakers are made by an organizer with a date to fill and no way to judge the shortlist. These are the questions worth asking every name on it.
- Do they still do the work? A speaker who stopped running campaigns is presenting last year’s search results from memory.
- Will they rebuild the talk for your room? Ask what they would change for your audience. A vague answer means a stock deck.
- Will they sell from stage? Your sponsors paid for the selling slots. A speaker pitching services from the podium spends their goodwill.
- Can you watch them speak? Recorded sessions tell you more than a bio. Three are below.
- Can they handle open questions? Live site reviews and unscripted Q&A are where a room decides whether the speaker knows the subject.
Past Conference Sessions
Recordings from past events, so you can see the delivery before you book it.
Past rooms include the NAIC Insurance Summit, the BlogHer conference, university classes and industry association meetings.
“Brandon led a very insightful class, highlighting the key components of how it all works.”
★★★★★ Mariam Nalbandyan, verified Google review
Who Is Speaking
Brandon Leibowitz has run SEO Optimizers since 2007 and still runs client campaigns, which is what keeps the material current.
He has appeared on hundreds of podcasts, has more than 100,000 followers across social platforms, and sends a newsletter to over 25,000 subscribers.
He also leads a Los Angeles SEO meetup group with 6,000 members and teaches monthly SEO classes online and in person, so he is in front of a live audience most months rather than a few times a year.
Follow along on YouTube, LinkedIn, Facebook, Instagram, Twitter, TikTok and Pinterest.
Formats and Audience Sizes
| Format | Length | Best for |
|---|---|---|
| Conference keynote | 30 to 60 minutes | Opening or closing a full room |
| Breakout session | 45 minutes | A track audience that wants depth |
| Panel or fireside | 30 to 45 minutes | Events that want discussion, not slides |
| Half-day workshop | 3 hours | Teams doing the work in the room |
| Virtual session | 45 to 90 minutes | Remote audiences and member webinars |
Audiences have ranged from chamber of commerce meetings of twenty people to conference keynotes with several hundred attendees.
Smaller rooms allow live site reviews, which audiences consistently rate highest because the examples are their own businesses.
“I was looking for someone to break down SEO and digital marketing for my organizations and he delivered.”
★★★★★ Mariana Small, verified Google review
What It Costs
Speaker fees are quoted per event rather than from a rate card. What moves the number is the length, whether it is virtual or in person, travel, and how much the material has to be rebuilt for your audience.
Local community events, nonprofits and student groups are regularly accepted at reduced or no fee. It is worth asking, because the answer is yes more often than organizers expect.
When a Keynote Is the Wrong Booking
If you want the audience to leave having changed something on their own websites, a keynote is the wrong format. Book an SEO workshop instead, where the room works on real pages.
If one company needs ongoing direction rather than an event, that is SEO coaching, and a single expert opinion on one site is SEO consulting.
How to Book
Send the date and the room, and you will get a straight answer on availability and fit, usually the same day.
Include the event type, the date and location, the expected audience size and who they are, and the outcome you want the session to produce.
Every booking starts with a short call to agree the topic before anything is committed, so the talk is shaped around your program rather than dropped into it.
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Related Services
A keynote is one format among several. Hands-on team sessions are covered on the SEO workshops page, ongoing direction is SEO coaching, a one-off expert opinion is SEO consulting, and the public sessions run through our SEO classes. All of it sits inside the wider SEO services program.
Frequently Asked Questions
What topics do you speak on?
Speaking topics cover search engine optimization, local search and Google Business Profile, AI in search and how it is changing the way people find businesses, paid search, and practical digital marketing for small business audiences. Every talk is adjusted to the audience’s level and industry, because a room of agency practitioners and a room of business owners need genuinely different material.
What size events do you speak at?
Event sizes range from small chamber of commerce meetings of around twenty people through to conference keynotes with several hundred attendees. Format is flexible: keynote, breakout session, panel, or a half-day workshop. Smaller sessions allow live site reviews, which audiences consistently rate highest because the material is about their own businesses rather than a hypothetical example.
Do you speak virtually or only in person?
Speaking engagements are available both in person and virtually. Virtual sessions work well for member webinars and training formats where screen sharing lets attendees follow along on their own sites. In-person events suit keynotes and anything where audience interaction carries the session. Travel outside Los Angeles is arranged case by case depending on the date and format.
How much does booking a speaker cost?
Booking a speaker costs different amounts depending on event length, format, travel and audience size, so fees are quoted per engagement rather than from a fixed rate card. Local community and nonprofit events are often accepted at reduced or no fee. Send your date, your audience and the outcome you want from the session, and you will get a specific quote rather than a range.
How far ahead should an event book a keynote speaker?
Events should book a keynote speaker two to three months ahead for conference dates, though shorter notice is often workable for local events and virtual sessions. Earlier booking buys time to rebuild the material around your audience, which is the part that separates a session people remember from a generic talk. Availability for a specific date can usually be confirmed the same day you ask.
A good share of the industry’s conference calendar runs through Las Vegas, and businesses in that market can start with Las Vegas search engine optimization.