Watch and Apply
Free SEO videos and tutorials from Brandon Leibowitz. The playlist updates as new videos are published.
- Which tactics still work today
- What to fix on your own site
- Where your pages fall short
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SEO Videos and Tutorials
Free SEO training covering the things that move rankings, explained for business owners rather than other SEOs. The playlist updates automatically as new videos go up.
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Browse Every Video By Topic
Twenty-one sessions, most of them 35 to 50 minutes. Grouped so you can start where you need to rather than working through the playlist in order.
| If you want to | Jump to | Videos |
|---|---|---|
| Understand how ranking works | How Search Actually Works | 3 videos |
| Pick the right terms to target | Keyword Research and Content | 3 videos |
| Earn links that actually count | Link Building | 4 videos |
| Get found in the map pack | Local SEO | 1 video |
| Rank your videos on YouTube | YouTube SEO | 2 videos |
| Read your own data properly | Analytics and Search Console | 3 videos |
| Run ads and social alongside SEO | Paid Ads and Social Media | 2 videos |
| Watch a full conference session | Talks and Presentations | 3 videos |
Start Here: How Search Actually Works
If you are new to SEO, watch these first. They cover what search engines do with your site before any tactic makes sense.
How Google Works: Crawling, Indexing and Ranking
What happens between publishing a page and it appearing in results, and why a page can be crawled but never indexed.
Watching is a starting point rather than a substitute for the work. If you would rather have it done than learn it, our SEO services cover the same ground applied to your own site.
38:45
How To Optimize Your Website SEO For Google
A walkthrough of the changes that matter on a typical site, in the order worth doing them.
38:35
SEO and Social Media Marketing 101 Workshop
The full beginner workshop, covering search and social together for owners starting from scratch.
1:37:09
Keyword Research and Content
Getting the target terms right is what makes everything downstream worth doing.
Keyword Research for SEO: Tips, Tricks and Tools
How to find the terms people actually search, judge whether you can rank for them, and pick which to chase.
42:21
How to Write SEO Content That Ranks
Structuring a page so it answers the search behind the keyword, rather than repeating the keyword.
41:04
On Page SEO: Optimizing Your Website For Google
Titles, headings, internal links and page structure, with examples of what to change.
43:55
Link Building
Four sessions on earning links, including the tactics to avoid.
SEO Link Building 101 For Beginners
What a backlink is, what makes one worth having, and the quality standards to judge a prospect by.
35:31
SEO Link Building Strategies Part 2
A deeper follow-up covering outreach and the practicalities of getting a placement.
48:23
SEO Link Building Strategies That Work
Strategies that still earn links, and how to tell them apart from the schemes that get discounted.
43:30
SEO Link Building Strategies and Tutorials
Worked tutorials on finding prospects and running the outreach end to end.
43:13
Local SEO
For businesses that need to be found by people nearby.
How to Rank on Google Maps and Yelp with Local SEO
Getting into the map pack: profile setup, citations, reviews, and what actually moves local rankings.
43:25
YouTube SEO
Ranking video, both on YouTube and in Google results.
YouTube SEO: How to Rank YouTube Videos
Titles, descriptions, tags and the signals YouTube uses to decide what to surface.
36:32
How to Rank YouTube Videos Using SEO
A longer session on video optimization and getting videos to appear in Google as well as YouTube.
Some of this is easier to hand over than to learn, particularly the technical side. Our SEO consulting page explains how that works if you would rather have a second pair of eyes on it.
52:50
Google Analytics and Search Console
Measurement, and how to read the two tools that tell you what is working.
How To Use Google Search Console To Improve Your SEO
Reading the reports that matter: queries, coverage, and the issues worth acting on.
44:46
Google Analytics for Beginners
Setting up Analytics and finding the handful of reports that answer real questions.
48:17
How To Use Google Analytics and Search Console
Using both tools together to connect what people searched with what they did on the site.
50:57
Google Analytics and Search Console: Shorter Walkthrough
A condensed version of the same material if you want the essentials faster.
36:47
Paid Ads and Social Media
Sessions covering the channels that run alongside search.
Facebook Ads Tips, Tricks and Tools
Building and running Facebook campaigns, and the settings that waste budget if you miss them.
34:53
SEO and Social Media Marketing Webinar
The full-length webinar covering search and social together, the most comprehensive session here.
2:11:16
Talks and Presentations
Recordings from classes and conferences.
Webinar: SEO Strategies (2016)
An older webinar kept for reference. The fundamentals hold up, but the tactics reflect 2016.
27:06
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Related Services
These videos cover the same ground we run for clients. Brandon’s podcast appearances work through the same topics in interview form, and live SEO classes go deeper with questions answered on the spot.
Having your own videos ranked rather than ours is YouTube SEO. For a team session on your own pages, see SEO workshops. Podcast marketing, including guest appearances on other shows, sits under podcast marketing services. The full program is described on SEO services, and turning that traffic into enquiries is conversion rate optimization.
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Frequently Asked Questions
What is video SEO?
Video SEO makes your videos findable in YouTube search, Google results, and the video carousels that appear on many results pages. It covers keyword research for video specifically, titles and descriptions, thumbnails, transcripts and captions, chapter markers, and schema on the pages where videos are embedded. YouTube is the second largest search engine, and its results behave differently enough to need their own approach.
Does adding video to a page help SEO?
Adding video to a page helps when people genuinely watch it, because longer engagement signals the page satisfied the visit. It also opens the chance of appearing in video result blocks. Embedding a video that nobody plays adds page weight and slows load time, which works against you. The gain comes from the video being useful, not from its presence in the HTML.
Should I host videos on YouTube or my own site?
Hosting on YouTube gives you a second search platform and avoids the bandwidth cost, at the price of sending viewers somewhere full of competing recommendations. Self-hosting keeps people on your site and lets your own page win the video result, but needs proper delivery infrastructure to avoid slowing the page. Most businesses use YouTube for reach and embed selectively where retention matters more.
How much does video SEO cost?
Video SEO is quoted either per video or as part of a monthly retainer. Per-video optimization across the market runs from roughly $100 to $500, and ongoing channel management from about $1,000 a month. Optimizing videos you already have is usually the better first investment, since most channels hold years of content that was uploaded without any keyword consideration. That back catalog is already produced, so the only cost is the optimization itself.