Measure What Pays
Traffic is not a result. The number that matters is which searches produced an inquiry.
- Which searches produce inquiries
- What a lead actually costs you
- Where your tracking is blind
Start with your Free Website Analytics Review.
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What Are Website Analytics?
Website analytics connects search data to what happens after the click, so you can see which terms produce calls, forms and sales rather than only sessions. Most setups we inherit track pageviews correctly and conversions not at all, which makes every report look busy and prove nothing.
The Benefits of Google Analytics
Website analytics setup makes your data trustworthy enough to act on. That means conversion tracking that fires correctly, traffic separated by channel, and reports that tie inquiries back to the searches that produced them.
Months of inaccurate data cannot be corrected later, so the setup is worth getting right once.
Have you recently taken steps to improve your on- and off-page SEO? Maybe you have been posting blog articles or updating your landing pages.
Perhaps you have switched to different Google Ads texts. Maybe you are targeting new keywords, or experimenting with your site structure.
With each of these steps, you are hoping for the best. But are the changes you are investing time and money in paying off?
Ranking a site and bringing in conversions is both an art and a science. If you want to keep your costs as low as possible and your return on investment as high as you can, you need to approach it in a scientific manner.
And that means making use of analytics to track website data.
We can set up a number of different analytics for your website, including Bing Webmaster Tools, Yahoo Site Explorer, MSN adCenter Analytics, or Google Analytics. Out of all of these, Google Analytics is our top recommendation.
Let’s talk briefly about why, and then go over the benefits of tracking site data.
“He provided a roadmap to begin implementing keywords and backlinks to increase my website traffic.”
★★★★★ Meghan R., verified Google review
Features of Google Analytics
- Google Analytics won’t cost you a dime, and its capabilities can complete with paid data tracking tools
- View reports on audience, advertising, acquisition, behavior, conversion, user flow and more.
- Make use of advanced tools such as funnel analysis and segmentation to refine your sales funnel and increase conversions.
- Display your data using visualization tools which present the information you need in a way which is easy for you to absorb.
- Integrate with Google Ads, Google AdSense, and other proprietary products for enhanced functionality and deeper insights.
Those are just a few of the exciting features of Google Analytics. We can discuss these with you in detail during your consultation and go over other options for data tracking as well.
Why Track Data on Site Usage?
Whether you opt to use Google Analytics or another tool to track data on your site, here is how doing so can streamline and enhance the online aspects of your business.
1. Find out where users are coming from.
Your analytics can tell you what countries your site visitors are from, what browsers they are using, and what websites are referring them. This information helps you home in on your target market and identify potentially profitable advertising channels.
You might be surprised by the opportunities you could be overlooking.
2. Track and improve the effectiveness of ads.
You can split-test ad copy and design using analytics tools to track the effectiveness of multiple variations. That way, you can find out what works and what doesn’t, and spend your budget accordingly.
3. Track and improve the effectiveness of landing pages.
When a user clicks on an ad which takes them to your website, the page where they arrive is the landing page. To continue successfully funneling the user through to a conversion, the landing page needs to be optimized.
You can split-test landing pages just as you do ads and gather data on the effectiveness of different designs and copy using analytics.
4. Discover how users are engaging with your site.
Analytic data can tell you what pathways users are taking to explore your website, what pages they are spending the most time on, and what tools and apps they are interacting with. When you understand what engages users, you can produce more content that further increases session duration and interaction.
5. Improve your site navigation.
If you are consistently noticing users clicking out in the middle of a session, there are many possible reasons why it might be occurring. But one possibility is that you haven’t made it intuitive to navigate to the next page or conversion step.
Once you identify these roadblocks, you can remove them.
6. Find out if you are getting repeat visitors.
Do the people who drop by your site only visit once, and never return? Or do they come back time and again to check out new content, promotions or products?
Identify site visitors who are most loyal or interested in what you have to offer using analytics so that you can aim content at them. Hopefully, you will see this reflected as increased engagement.
7. Check your bounce rate.
If you have a high bounce rate, that is an indication that you are having a hard time holding users’ attention when they enter your site. If your bounce rate is dropping, the improvements that you are making might be paying off.
8. Find out why visitors are leaving your site, and work to increase session duration.
Just as analytic data can help you figure out what is working on your website, it can also help you figure out what is not. Over time, you may discover patterns.
Perhaps certain types of content or certain design factors are a turnoff for visitors. Once you identify these offending elements, you can remove them.
9. Boost conversions and reduce expenditures.
By combining all of the data points we discussed above, you can streamline your online business. Based on the information you gather, you can switch out ineffectual design elements, landing pages, ad copy and more for powerful on- and off-page solutions which engage highly targeted users and convert them efficiently.
That means that you will be spending less money over time on marketing your website per customer you convert. That is the key to growing your online business in a cost-effective way.
We’ll Set You Up Quickly with Google Analytics for Easy Data Tracking
Need help getting set up with Google Analytics or another data tracking tool of your choice? SEO Optimizers can get you up and running with analytics for your website quickly and effortlessly.
We can then walk you through all the features and offer you personalized recommendations for making the most of the analytic data for your site. To schedule a consultation today, please call (310) 940-9463 or email info@seooptimizers.com.
Before you know it, you’ll be on your way to enhancing your knowledge of what converts and increasing ROI.
“Brandon took the time to explain everything clearly and I saw a noticeable difference in my website traffic.”
★★★★★ Kelley Chapman, verified Google review
Tracking With Google Analytics
We utilize Google Analytics when tracking your website as it gives the most insightful and in-depth reporting for free. We can use paid tools for tracking, but it is up to you.
Google Analytics covers most everything that is needed for tracking website visitors to conversions.
Website Analytics and Statistics
Website trends, statistics, and analytics are vital pieces of information necessary for the success of any website. Why do all the work to optimize your site and then not focus in on the results?
The results of your actions will show you how your website is doing and what needs to be changed. Without looking at your websites history and trends you will never improve your search engine rankings.
It is important to analyze your results to see where you are excelling and where you are lacking.
How Do We Track Your Site?
We offer you a variety of options to track your website trends and history. There are free services from Google, Yahoo, and Bing that can track your website statistics.
You can sign up for these services or we can set them up for your website. Some coding is necessary to set up Google’s Website Analytics and Webmaster Tools, Yahoo’s Site Explorer, or MSN’s adCenter Analytics.
We also offer personalized in depth analysis of your website. In our analysis we will explain everything in a clear, easy to understand manner.
If you chose to use a free website service we go over the results and analyze them with you.
Our years of experience and expertise allow us to spot areas in your site that are weak or not doing as well as other parts of your site. We then take the appropriate actions to solve the problem and ensure that it does not come back.
There are a variety of problems that maybe occurring within your website, yet you do not recognize it as a problem. This is where we step in and locate the problem, bring it to your attention, and make the necessary changes to ensure that the problem does not reappear.
We want to help you discover the problems with your website and teach you how to fix them. This will allow you spot weak areas and make changes when necessary, ultimately understanding your website inside and out.
“They explain everything clearly and are transparent about results and Google updates.”
★★★★★ Zaid A., verified Google review
What to Measure and What to Ignore
| Metric | What it actually tells you | Worth reporting? |
|---|---|---|
| Inquiries by landing page | Which pages earn the work | Yes, this is the report |
| Conversions by search query | Which searches pay | Yes, the highest-value view |
| Sessions and pageviews | How busy the site looks | Context only |
| Bounce rate | Almost nothing on its own | Rarely, easily misread |
| Time on page | Whether the page loaded, mostly | No |
Our SEO Philosophy
Our SEO methods work as they have been tried and tested multiple times and worked for successful companies. To learn more about which companies we have worked with view our testimonials page.
When all the search engine optimization consulting services have been completed, either you can manage your website’s search engine results or we can manage them for you. We apply a consistent methodology of planning, building, deploying, optimizing and managing your site, and report on what it returns.
Grow your online presence today with our proven SEO services!
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Frequently Asked Questions
What are website analytics services?
Website analytics services set up and maintain the tracking that shows where your visitors come from, what they do, and which channels produce revenue. That means configuring Google Analytics 4 and Search Console properly, defining conversions that match real business outcomes, and building reports someone will actually read. Most of the value is in the definitions.
Without this, marketing spend is judged on traffic volume rather than on what it returned.
Why is my Google Analytics data wrong?
Google Analytics data is usually wrong for one of a few reasons: the tag fires twice on some pages, conversions are counted on page views rather than on genuine actions, internal traffic is not filtered out, or cross-domain tracking breaks when checkout sits on another domain. Each inflates or hides numbers in ways that look plausible, which is why the errors often go unnoticed for months.
What is the difference between Analytics and Search Console?
Google Analytics shows what people do after they arrive on your site, while Search Console shows what happened in search before they clicked, including impressions, positions, and the queries themselves. Neither tells the full story alone. Read together they answer the question that matters: which searches brought people in, and which of those people did something once they arrived.
Search Console is the more useful of the two for SEO, because it is the only source of the search terms your pages actually appear for.
How much do website analytics services cost?
Website analytics services are usually split into a one-time setup and ongoing reporting. Setup across the market runs from about $500 to $3,000 depending on how many conversions, integrations, and offline events need tracking. Ongoing reporting is usually folded into a wider retainer, since a report has little value unless someone acts on what it shows.
Ongoing reporting is usually bundled into a marketing retainer. Setup is worth paying for once and getting right, since months of inaccurate data cannot be corrected retroactively and every decision made from it has to be revisited.
How do I know if my analytics are set up correctly?
You know analytics are set up correctly when a test inquiry appears in your reports within a few minutes, attributed to the right page and channel. Submit your own form and follow it through. If it arrives as direct traffic, or does not arrive at all, the setup is wrong. That single test catches most broken tracking faster than reading any dashboard.
Most broken setups fail this immediately: the conversion never fires, or every visit is credited to direct traffic because the tracking code is missing on the thank-you page.
What analytics should a small business actually watch?
A small business should watch inquiries by landing page and inquiries by channel, and very little else. Those two answer the only questions that matter: which pages earn work, and which marketing is paying for itself. Bounce rate, time on page and session counts make interesting reading and almost never change a decision.
Sessions, bounce rate and time on page make attractive charts and change no decisions. Reporting on them mostly hides whether the money is working.
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Related SEO Services
Analytics sits underneath everything else. See SEO services, website audits, conversion rate optimization and PPC management.