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The Benefits of Google
Have you recently
taken steps to improve your on- and off-page SEO? Maybe you have been posting
blog articles or updating your landing pages. Perhaps you have switched to
different AdWords texts. Maybe you are targeting new keywords, or experimenting
with your site structure.
With each of these
steps, you are hoping for the best. But are the changes you are investing time
and money in paying off?
Ranking a site and
bringing in conversions is both an art and a science. If you want to keep your
costs as low as possible and your return on investment as high as you can, you
need to approach it in a scientific manner. And that means making use of
analytics to track website data.
We can set up a number
of different analytics for your website, including Bing Webmaster Tools, Yahoo
Site Explorer, MSN adCenter Analytics, or Google Analytics. Out of all of
these, Google Analytics is our top recommendation. Let’s talk briefly about
why, and then go over the benefits of tracking site data.
Features of Google
- Google Analytics won’t cost you a dime, and its capabilities can complete with paid data tracking tools
- View reports on audience, advertising, acquisition, behavior, conversion, user flow and more.
- Make use of advanced tools such as funnel analysis and segmentation to refine your sales funnel and increase conversions.
- Display your data using visualization tools which present the information you need in a way which is easy for you to absorb.
- Integrate with Google Ads, Google AdSense, and other proprietary products for enhanced functionality and deeper insights.
Those are just a few
of the exciting features of Google Analytics. We can discuss these with you in
detail during your consultation and go over other options for data tracking as
Why Track Data on Site
Whether you opt to use
Google Analytics or another tool to track data on your site, here is how doing
so can streamline and enhance the online aspects of your business.
1. Find out where
users are coming from.
Your analytics can
tell you what countries your site visitors are from, what browsers they are
using, and what websites are referring them. This information helps you home in
on your target market and identify potentially profitable advertising channels.
You might be surprised by the opportunities you could be overlooking.
2. Track and improve the effectiveness of ads.
You can split-test ad
copy and design using analytics tools to track the effectiveness of multiple
variations. That way, you can find out what works and what doesn’t, and spend
your budget accordingly.
3. Track and improve
the effectiveness of landing pages.
When a user clicks on
an ad which takes them to your website, the page where they arrive is the
landing page. To continue successfully funneling the user through to a
conversion, the landing page needs to be optimized. You can split-test landing
pages just as you do ads and gather data on the effectiveness of different
designs and copy using analytics.
4. Discover how users
are engaging with your site.
Analytic data can tell
you what pathways users are taking to explore your website, what pages they are
spending the most time on, and what tools and apps they are interacting with.
When you understand what engages users, you can produce more content that
further increases session duration and interaction.
5. Improve your site
If you are consistently
noticing users clicking out in the middle of a session, there are many possible
reasons why it might be occurring. But one possibility is that you haven’t made
it intuitive to navigate to the next page or conversion step. Once you identify
these roadblocks, you can remove them.
6. Find out if you are
getting repeat visitors.
Do the people who drop
by your site only visit once, and never return? Or do they come back time and
again to check out new content, promotions or products? Identify site visitors who
are most loyal or interested in what you have to offer using analytics so that
you can aim content at them. Hopefully, you will see this reflected as
7. Check your bounce
If you have a high
bounce rate, that is an indication that you are having a hard time holding
users’ attention when they enter your site. If your bounce rate is dropping,
the improvements that you are making might be paying off.
8. Find out why
visitors are leaving your site, and work to increase session duration.
Just as analytic data
can help you figure out what is working on your website, it can also help you
figure out what is not. Over time, you may discover patterns. Perhaps certain
types of content or certain design factors are a turnoff for visitors. Once you
identify these offending elements, you can remove them.
9. Boost conversions
and reduce expenditures.
By combining all of
the data points we discussed above, you can streamline your online business.
Based on the information you gather, you can switch out ineffectual design
elements, landing pages, ad copy and more for powerful on- and off-page
solutions which engage highly targeted users and convert them efficiently.
That means that you
will be spending less money over time on marketing your website per customer
you convert. That is the key to growing your online business in a
We’ll Set You Up
Quickly with Google Analytics for Easy Data Tracking
Need help getting set
up with Google Analytics or another data tracking tool of your choice? SEO
Optimizers can get you up and running with analytics for your website quickly
We can then walk you
through all the features and offer you personalized recommendations for making
the most of the analytic data for your site. To schedule a consultation today,
please call (310) 940-9463 or email firstname.lastname@example.org.
Before you know it, you’ll be on your way to enhancing your knowledge of what
converts and increasing ROI.
Tracking With Google Analytics
We utilize Google Analytics when tracking your website as it gives the most insightful and in-depth reporting for free. We can use paid tools for tracking, but it is up to you. Google Analytics covers most everything that is needed for tracking website visitors to conversions.
Website Analytics and Statistics
Website trends, statistics, and analytics are vital pieces of information necessary for the success of any website. Why do all the work to optimize your site and then not focus in on the results? The results of your actions will show you how your website is doing and what needs to be changed. Without looking at your websites history and trends you will never improve your search engine rankings. It is important to analyze your results to see where you are excelling and where you are lacking.
How Do We Track Your Site?
We offer you a variety of options to track your website trends and history. There are free services from Google, Yahoo, and Bing that can track your website statistics. You can sign up for these services or we can set them up for your website. Some coding is necessary to set up Google’s Website Analytics and Webmaster Tools, Yahoo’s Site Explorer, or MSN’s adCenter Analytics.
We also offer personalized in depth analysis of your website. In our analysis we will explain everything in a clear, easy to understand manner. If you chose to use a free website service we go over the results and analyze them with you.
Our years of experience and expertise allow us to spot areas in your site that are weak or not doing as well as other parts of your site. We then take the appropriate actions to solve the problem and ensure that it does not come back. There are a variety of problems that maybe occurring within your website, yet you do not recognize it as a problem. This is where we step in and locate the problem, bring it to your attention, and make the necessary changes to ensure that the problem does not reappear.
We want to help you discover the problems with your website and teach you how to fix them. This will allow you spot weak areas and make changes when necessary, ultimately understanding your website inside and out.
Our SEO Philosophy
Our SEO methods work as they have been tried and tested multiple times and worked for successful companies. To learn more about which companies we have worked with view our testimonials page. When all the search engine optimization consulting services have been completed, either you can manage your website’s search engine results or we can manage them for you. Proven results are guaranteed when we apply our corporate methodology of Planning, Building, Deploying, Optimizing and Managing your site.
Grow your online presence today with our proven SEO services!