At SEO Optimizers we ensure that every page on your website has proper on site search engine optimization.
What does this mean? Better results in Google and more website traffic!
There are many factors that go into in site SEO. Let us manage everything from start to finish.
Google Analytics & Webmaster Tools:
Title Tag: Title tags appear in the search engines results page and must accurately describe the page within limited character spacing.
Meta Description: Meta descriptions appear in the search engines results page and must accurately describe the page with a string call to action at the end to entice users to click the search result.
URL Structure: Keyword rich URL’s help associate the page with the target keywords. It adds relevancy, which is what the search engines use for ranking.
Breadcrumbs: Google uses breadcrumb data to display rich snippets as additional links beneath the hyperlinked page name in the search engines results page. This gives more real estate on the search engines.
Schema / Rich Snippets: Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title. This translates to increased CTR’s in the search results page. Schemas wrap around on-page content alerting the search engines what this text string means as it can have multiple meanings. This has been adobted by all the search engines as a standard markup language.”
Facebook Open Graph: Facebook’s Open Graph tags allows a certain level of customization over how information is carried over from a non-Facebook website to Facebook when a page is “recommended”, “liked”, or just generally shared.
Twitter Cards: Twitter Cards allows you to attach rich photos, videos and media experience to Tweets carried over from a non-Twitter website to Twitter.
Header Tags: Header tags are used to differentiate the heading of a page from the rest of the content. The main content should be wrapped in a <h1> tag </h1>/
Canonical Tags: Alerts Google that this is the main URL for the content and that all URL variations of that page should point to this URL.
HTML & CSS: We will ensure that all the content on your pages is fully crawlable by search engines so that all keywords and links are crawled.