Leads, Not Follower Counts
Two platforms kept active beat five that went quiet six months ago.
- Which platforms are worth it
- What your profiles say now
- Where the attention is wasted
Start with your Free Social Media Review.
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★★★★★ 4.9 out of 5 across 251+ client reviews on Google and Yelp
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What Is Social Media Marketing?
Social media marketing is the work of keeping your profiles active, answering people, and posting on a schedule your customers can rely on. For most businesses it does not drive direct sales. It builds the trust and the branded searches that turn into calls later.
Social Media Marketing Services for Businesses That Want Leads
The honest version of what it does: social rarely drives direct sales for a service business, but it makes people who already found you trust you enough to call, and it feeds the brand searches that do convert.
What Social Media Marketing Services Include
Profiles Built Properly Once
Complete profiles, consistent business information, and the same name, address and phone number you use everywhere else.
That consistency is not a social win, it is a local search one. It feeds the same citation checks behind local SEO services.
Content on a Real Schedule
A posting calendar you could hand to anyone, built from what your customers ask rather than from what is trending.
We would rather post three times a week for a year than daily for six weeks and then stop.
Community Management
Replying to comments and messages, which is the part most businesses skip and the part customers actually notice. A same-day reply is the standard worth holding.
Reporting That Ties to Revenue
Tracked links so social traffic shows up properly in analytics rather than being lumped into direct. See website analytics.
What Social Media Actually Does for SEO
This gets oversold constantly, so here is the accurate version.
Likes, shares and follower counts are not ranking factors. Google has said so repeatedly, and nothing in our own client data contradicts it.
What social does do is indirect and still worth having. Content that circulates gets found and linked to by people who write, which is how a share turns into a link that does count.
That is the mechanism behind link building.
It also grows branded search. People who see you on social go to Google and type your name, and branded searches are among the most reliable predictors of a healthy local business.
Finally, profiles rank. Your Instagram, LinkedIn and YouTube pages often occupy positions on page one for your own brand name, which pushes competitors and review sites further down.
“We saw a dramatic increase in our leads, our phones began ringing constantly, bookings increased by 200% in a couple months.”
★★★★★ Marketing Hangover Team, verified Google review
Organic Reach Is Not What It Was
Any agency still telling you that good organic posting removes the need to advertise is working from a 2014 playbook.
Organic reach on Facebook and Instagram for business pages now typically lands in the low single digits of your followers. Planning around it as a free channel sets you up to be disappointed.
The realistic model is organic for trust and proof, paid for reach. If reach is the goal, a modest budget behind your best organic post beats a bigger content calendar nobody sees.
See PPC management.
Choosing Platforms
Two platforms done properly beat five kept half alive. This is the rough fit we work from.
| Platform | Works for | Realistic goal |
|---|---|---|
| Visual, local and consumer businesses: food, fitness, beauty, home services | Proof of work and trust for people already deciding | |
| B2B, professional services, recruiting and high-value deals | Reaching decision makers and building author authority | |
| Local services and older demographics, plus the ad platform | Reviews, events and paid reach, more than organic posting | |
| YouTube | Anything that benefits from demonstration or explanation | Search visibility, since YouTube is itself a search engine |
| TikTok | Consumer brands with a genuine appetite for volume | Reach, if you can sustain the posting rate it demands |
If your customers are not on it and your competitors are not winning on it, it does not belong on the list.
Social Media Marketing Pricing
What you pay us is a management fee for the organic work: the profiles, the posting calendar, the content, and replying to people.
It moves with how many platforms you run, whether we produce video or you supply it, and how much community management the accounts need.
Paid promotion is optional on top of that. If you put a budget behind your best posts, the ad spend goes straight to the platform and we do not mark it up.
“SEO Optimizers truly had my back and got me to my goal of reaching the top of the Google search pack.”
★★★★★ Boo Caban, verified Google review
In House vs Freelancer vs Us
Social is the easiest marketing channel to bring in house, so this comparison matters more here than elsewhere.
| In house | Freelancer | Us | |
|---|---|---|---|
| Cost | |||
| Knows your business | Best of the three, they are in the room | Takes months | Takes weeks, and we ask a lot up front |
| Consistency | Slips first whenever the business gets busy | Depends on their client load | Contracted, so it does not slip |
| Strategy | Usually posting, not a plan | Usually posting, not a plan | Plan, calendar and reporting tied to leads |
| Best when | You have volume and someone who enjoys it | Budget is tight and the need is simple posting | You want it to tie into search and paid rather than run separately |
If someone on your team genuinely enjoys this, in house often wins. Our value is joining social to the rest of the program, not out-posting your own staff.
“Brandon took me from a Youtube couch potato trying to understand SEO info to an excited and well informed website owner. Can’t say enough about his knowledge.”
★★★★★ Darius Carter, verified Google review
When Social Media Is the Wrong Spend
For a plumber, a locksmith or an emergency service, social is close to irrelevant. Nobody browses Instagram for a burst pipe.
That budget belongs in local SEO services and PPC management.
If your website does not convert the traffic it already has, social will simply send more people to a page that loses them. Fix the page first, which is what conversion rate optimization is for.
And if you cannot commit to a year, do not start. A profile that goes quiet reads worse to a customer than no profile at all.
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We will analyze your social presence and tell you:
Which Channels Are Worth Your Time
What Content Actually Drives Traffic
What To Fix First, Ranked By Value
★★★★★ 4.9 out of 5 across 251+ client reviews on Google and Yelp
“Within a few months, we started seeing real improvements in our rankings and website traffic.”
★★★★★ Chen Briga, verified Google review
Frequently Asked Questions
How much does social media marketing cost?
Social media marketing is quoted per business rather than from a package price. What moves the number: how many platforms you run, whether video is produced or supplied, and how much community management the account needs.
Agencies publishing packages usually price on post count, which measures effort rather than result. Ad spend is paid directly to the platform and we do not mark it up.
Start with your Free Social Media Review.
Does social media help SEO?
Social media helps SEO indirectly, not directly. Likes and shares are not ranking factors, but content that circulates gets seen by people who link to it, and social presence grows branded search.
Your profiles also rank for your own brand name, which pushes competitors down page one. For local businesses there is a further benefit: active profiles reinforce that the business is real and trading, which supports the map pack.
Which social media platforms should my business use?
Your business should use the two platforms your customers already use, not the five you could maintain. B2B and professional services start with LinkedIn.
Local and consumer businesses usually start with Instagram and Facebook. YouTube earns its place for anything that benefits from demonstration.
Two accounts kept active beat five that went quiet, because a dormant profile reads as a business that may have closed.
How often should we post?
You should post three times a week and sustain it, rather than daily for a month and then stopping. Consistency matters more than frequency, because a dormant profile signals a business that may no longer be trading.
Reply to comments and messages within a day, which most competitors do not, and which costs nothing but attention.
Do I have to pay for ads to make social work?
For reach you do effectively have to pay for ads to make social work. Organic reach for business pages on Facebook and Instagram is now in the low single digits of your followers.
Organic still earns trust and proof, but if the goal is putting your business in front of new people, a modest paid budget behind your best posts does more than more posting.
What are social media marketing services?
Social media marketing services cover strategy, content, posting, community management and reporting across the platforms your customers use. In practice that means completing your profiles with consistent business details, building a posting calendar from what customers actually ask, replying to comments and messages, and tracking which posts send traffic that converts.
It is not the same as running ads, though the two work together.
How much does it cost to hire a social media marketer?
Hiring a social media marketer costs less in house than through an agency in most cases, and the trade is consistency. A junior hire or freelancer handles posting cheaply but rarely brings strategy.
An agency costs more and does not slip when your week gets busy. If someone on your team genuinely enjoys this work, in house often wins.
We will say so rather than sell around it.
Get a Free Social Media Review
We will look at your profiles and tell you which platforms are worth your time, which are costing you attention for nothing, and what a realistic year looks like.
You keep the notes either way.
Get Your Free Social Media Review
★★★★★ 4.9 out of 5 across 251+ client reviews on Google and Yelp
Related Services
Social sits alongside the rest of the program. See SEO services, local SEO services, PPC management and influencer marketing.
A website audit names the problems in priority order, Every channel together is our digital marketing services, and when the build is the problem, that is SEO web design.