SEO Gurus in 2020
The beauty of Search Engine Optimization (and digital marketing in general) is that you will never run out of resources.
You can start by reading SEO blogs and publications, and then you can attend digital marketing conferences. But that is not the end of it.
The people within the SEO industry are generous with their knowledge and expertise, that all you need to do is make sure that you are following the right people.
That said, if you want to step up your SEO game, we have listed down the top 15 SEO experts that you should follow online:
1. Matt Cutts
Currently works as Administrator of the United States Digital Service, Matt Cutts used to be the head of the webspam team at Google. No wonder he is one of the go-to-guys when it comes to SEO.
Matt is known for publishing educational videos that can help business owners, website developers, and digital marketing professionals to understand how Google works in general. More so when there is a new algorithm update.
This includes knowing what an algorithm update can do, as well as how you can optimize your website so that it will not be affected negatively.
So if you are looking for someone who has the pulse on what is happening in the SEO world, you might as well follow his social media profiles:
2. Danny Sullivan
Danny Sullivan is one of the co-founders of Third Door Media, the publisher of Search Engine Land, which is an online publication that covers breaking stories, industry news, and feature announcements regarding digital marketing.
In relation to this, he has been writing about digital and search marketing since 1996 ‒ a few years before Google was born. Hence, he is dubbed as the Godfather of SEO.
He is currently Google’s search liaison, wherein he helps people understand Google more while allowing the search engine giant to receive feedback from its users.
You can follow Danny Sullivan on the following social networks:
3. Neil Patel
An author, entrepreneur, and a digital marketing expert, Neil Patel is known for co-founding the following successful businesses:
- Crazy Egg
- Hello Bar
- Quick Sprout
And about three years ago, he acquired UberSuggest. It is a free keyword tool that allows you to generate search terms that you can leverage and incorporate in your digital marketing strategy.
Because of his contributions to the digital marketing community, he has been named as a top influencer by Forbes and Wall Street Journal. He was also recognized as one of the top 100 entrepreneurs under 30 years old by Barrack Obama.
If you are one someone who likes to learn more about SEO and content marketing, you can follow Neil Patel on the following networks:
4. Brian Dean
Brian Dean is the man behind Backlinko, a website that provides SEO tips and link building strategies.
As an internationally recognized SEO expert, he specializes in SEO, link building, content marketing, and conversion optimization. In addition, he is known for The Skyscraper Technique. It is a system that allows your content to generate high-quality backlinks.
Mind you, even Neil Patel calls him “the best in the business” when it comes to link building.
So, if you own an e-commerce website and would like to generate thousands of online traffic and conversion, make sure to follow Brian Dean on these networks:
5. Bruce Clay
Specializing in SEO since the mid-1990s, Bruce Clay founded Bruce Clay Inc. It is a global internet marketing firm that provides SEO training and tools. After all, he programmed the first webpage analysis tool.
Other than that, Bruce Clay Inc. provides web design, social media marketing, content marketing, and pay-per-click marketing. BCI is also the creator of the Bruce Clay SEO plugin for WordPress.
However, Bruce Clay is popularly known for being the author of a 746-page book Search Engine Optimization All-in-One for Dummies, which is now in its third edition.
If you want in-depth knowledge about SEO, content marketing, social media marketing, and PPC, make sure to visit Bruce Clay on these networks:
6. Angie Schottmuller
As an advocate of white hat SEO, Angie Schottmuller is known for being an expert in mobile and emerging technologies in search and social media.
She is also a well-known keynote speaker and adviser for growth marketing, helping businesses 4X their ROI using existing marketing strategies. How? With the help of understanding customers better, persuasive psychology, and data-driven technology.
If you want visual information regarding search and social media, as well as how you can catapult your business’s ROI, make sure to follow Angie Schottmmuller on these networks:
7. Alex Moss
Not sure what to do when a WordPress plugin crashes your website? Alex Moss might be the man you need.
That’s because aside from being an SEO consultant, he is also a WordPress developer. Aside from that, he currently serves as the director of FireCask, an SEO agency that is based in Manchester, UK.
Outside of the digital marketing circle, Alex Moss is the co-owner of Basil + Lily, an Italian wine bar where he hosts SEO meetups and talks.
If you own a WordPress website and would want to keep up with related SEO developments, you better follow Alex Moss through the following:
8. Dr. Pete Meyers
One of the prolific subject matter experts at Moz, Dr. Pete Meyers is a marketing scientist who works with the company’s marketing and data science teams.
Since 2012, he has built tools to monitor Google, including the MozCast project. It is like a weather report, but for Google algorithm movement. No wonder he has been curating the Google Algorithm History since 2002.
And if you are wondering whether he is a real doctor, the short answer is no. He is a cognitive psychologist, with a Ph.D. in Human Experimental Psychology from the University of Iowa.
If you want to better understand the search engines work, Dr. Pete Meyers is your go-to-guy. Make sure to follow him through the following:
9. Cyrus Shepard
Cyrus Shepard used to run Moz’s SEO and content team before he started his own digital media company ‒ Zyppy.
What’s cool about him is that he teaches SEO to people, as well as connect those who are in need of SEO services with expert consultants. Nonetheless, he is known for helping Fortune 500 companies and small businesses alike in building qualified traffic through SEO and content marketing.
Make sure to follow Cyrus Shepard on the following networks if you want a rich source of information from him and other experts regarding SEO.
10. Craig Campbell
With almost two decades of experience doing SEO, there is no denying that Craig Campbell can offer refined digital marketing services and courses.
What’s cool about him is that he does not use technical jargon and has a straightforward approach when it comes to SEO.
Other than helping businesses with their SEO needs, he also provides training for people who would like to learn how to do it themselves.
If you are new to SEO and would like to follow someone who provides a beginner’s approach regarding the topic, Craig Campbell is the guy you are looking for! Make sure to follow him on the following networks:
11. Nathan Gotch
Nathan Gotch is the founder of Gotch SEO, an SEO company that provides white label services and training since 2013. In fact, he has served various businesses including those in health, technology, and law.
He has also trained more than 1,000 aspiring SEOs through the Gotch SEO Academy. Not to mention that he has been featured on known digital marketing publications like SEMrush, Ahrefs, Search Engine Journal, and more.
Nathan Gotch is another SEO expert that you should follow if you are looking for someone who can provide a beginner-friendly SEO strategy that is proven to work.
12. Dan Shure
From making music to becoming an SEO consultant in 2007, Dan Shure established his boutique consultancy ‒ Evolving SEO ‒ in 2010.
The company is based in Greater Boston, MA, and provides full-service SEO consulting to businesses, marketers, and website owners. He also hosts Experts on the Wire, a regular digital marketing and SEO podcast, wherein he interviews industry leaders.
Outside of digital marketing, he also hosts a podcast about food with his wife called The Empty Fork.
So if you want to get useful information about digital marketing with a dash of humor on your Twitter feed, make sure to follow Dan Shure through the following:
13. Ryan Stewart
Ryan Stewart boasts more than a decade of helping online businesses scale using advanced digital marketing strategies.
Throughout the years, he has developed a 5-phase process for cross digital marketing:
- Learning: Includes analyzing marketing data, previous campaigns, and competitive analysis.
- Improving: Improving a business’s existing assets to help boost their traffic and conversion.
- Building: Creating on-page and off-page websites to expand a business’s brand market reach.
- Promoting: Leveraging owned, earned, and paid channels to promote a business’s assets.
- Evaluating: Reviewing and scaling what works and ditching what does not.
Looking for someone who approaches SEO without the fluff? Make sure to follow Ryan Stewart on the following networks:
14. Travis Jamison
An SEO turned full-time investor, Travis Jamison started buying equity stakes in small businesses and then growing them with the help of his SEO team at Smash Digital. This includes ad specialists, systems and outsourcing experts, and digital marketing professionals.
Prior to this, he has owned various businesses, from SaaS, e-commerce, to services; and he was able to make them grow by having a solid SEO strategy. He also has a podcast where he discusses SEO and creating wealth.
If you want to know how you can turn up the ante of your SEO game, Travis Jamison is the SEO expert that you should follow online.
15. Heather Lloyd-Martin
For more than two decades, Heather Lloyd-Martin has helped businesses to elevate their brand through SEO copywriting and content marketing. In fact, she was dubbed as the pioneer of SEO copywriting.
She has worked with Fortune 50 companies, major publishers, and television networks. In relation to this, she has founded SuccessWorks in 1998, a digital marketing agency that provides SEO consulting and training to its clients.
This includes understanding the art and science of SEO copywriting, as well as identifying content opportunities and how your business can leverage it.
Do you want to master SEO copywriting? Make sure to follow Heather Lloyd-Martin via these channels:
16. Brandon Leibowitz
Based in Los Angeles, CA, Brandon Leibowitz is the founder of SEO Optimizers, an SEO company that uses advanced strategies to ensure their clients’ positive ROI.
He started as an e-commerce manager before he decided to focus on SEO and start his own company. He does agency work full-time, but also does SEO consulting on the side.
Brandon Leibowitz is also an SEO speaker and a prolific guest post contributor on various sites like Social Media Today, Business2Community, Simply Measured, and more. He also teaches digital marketing at the General Assembly, as well as provides local SEO workshops.
Learn From the Experts
Sure, this is not the only SEO experts list that you will see on the web. However, no list is perfect.
Nonetheless, the goal of this post is to shed light on people who share information and insights about SEO in general. And these SEO experts provide value to the community in their own ways.
So, we hope that this list can help you find the right people to look up to, as they regularly tweet, write, or speak about SEO. And if you want something that is handy and not overwhelming, this list can be a good start.