How Local SEO Works
Did you know that 64% of local customers count on Google to look for local businesses, and 50% of them end up visiting the store on the same day? So, if you thought so far that local SEO was not going to help you, the reality is different. You are losing a lot of opportunities by not using it properly. A customer’s experience with a brand does not start when he sets foot in a store. His adventure begins when he finds the store online and starts reading the story behind the brand.
Therefore, local SEO will help you create a memorable experience for your customers and increase your engagement rate. So, if you are just starting a new business and you want to become visible on the local market, then local SEO is the way to go. Keep reading this article and discover more about this marketing strategy and why you should implement it right away.
What Is Local SEO?
Local SEO is a type of SEO that focuses on optimizing a website so that your site ranks better on search engine results.
What you need to cover is:
- content creating
- embedding links
- on-page optimization
Every part of these SEO efforts needs to have local intent.
The question that probably comes to your mind first is, why is this so important? The following reasons will clear your doubts.
It Will Rank You Higher On Google
Nowadays, whenever we have a question or a problem, we head straight to Google. 64% of local customers use Google and other search engines as the primary way to find local businesses. People usually trust Google. So if it recommends a specific solution, they will give it a go.
To give you an example, let’s say that you have a bathroom remodeling business. If you optimize your website right when people type in “bathroom remodeling near me” your website should come up in the top results.
It Gives Valuable Information To Your Customers
Local SEO can provide your potential customers with information that will get them to visit your business.
Jason Perry, a digital marketer at IsAccurate and expert for SEO, explains why local SEO is essential, “The information you add to your website or your Google business account can benefit your business by providing value to your customers. People like to be informed before they make a decision.”
For example, if you have a pet-friendly restaurant, when a user searches for such a restaurant, a local search will display yours as one of the best options.
Not only will you attract new customers, but you’ll also give them all the critical information that they need about your business.
Adding information about your business is a part of SEO strategy. The more information you provide online, the more credible will your business seem.
When somebody comes across your website for the first time, they’ll feel more comfortable to visit your business if they can find valuable information.
Reviews and testimonials play an important part in local SEO and in convincing the potential customers to trust your business.
Actively work on your online presence and how you present yourself on the internet to create an image of a reliable and trustworthy business.
It Gives You A Free Advertising Opportunity
One of the SEO techniques is adding links to your content that will lead people to your products. For example, you can write a blog post and subtly add a link that will motivate your readers to visit your shop and purchase something.
People are overwhelmed with paid ads and overused marketing tactics, so embedding the links into content in a non-invasive way is the way to go.
Another plus is that it costs you nothing. All you need is to create some blog posts, or social media posts and incorporate links into them.
In case you are having trouble with incorporating the links naturally in your posts, you can turn to writing and editing services.
Here are some great options:
- GrabMyEssay and BestEssayEducation – These online writing services cooperate with professionals who are experts in writing. Based on their experience, they’ll know how to embed wording that you can later add links to.
- Grammarly and TrustMyPaper – Editing your content can signal if there is a word or a phrase (that you added because of the link) that doesn’t fit into that context. These services can help you spot those inconsistencies.
- HemingwayApp and Studicus – Whether you need an editor app to polish your content or you need both an editor and writer, try out these services to make sure that everything is written and incorporated entirely.
- Readable and Thesaurus – Once you’ve added the links, you should check if your content is still legible. If you need to make some changes, use Thesaurus to find more suitable words and phrases (by searching for synonyms, for example).
It Motivates Potential Customers To Take Action
Adding information such as your email address or phone number will improve your SEO. But more importantly, it will stimulate the users to get in touch with your business.
Some people don’t feel trusting towards online recommendations. That is why displaying your phone number on the screen will get them to take action and give you a call.
Drive potential customers’ decisions toward your business by giving them the data about your business. The more they know, the easier it will be for them to build a trusting relationship with your business.
Some Final Thoughts
It is quite evident that local SEO can benefit your business in more than one way. In this digital world, you need to adapt to the needs of customers and their preferences. Based on the fact that people often opt for online searchers, you should cover that area with local SEO. Don’t pass on this opportunity to attract new customers to your business.